Product marketing
Summary
Product marketing deals with the first of the "7P"'s of marketing, which are Product, Pricing, Place, and Promotion, Packaging, Positioning & People.Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as marketing communications ("marcom"), online marketing, advertising, marketing strategy, etc.A Product market is something that is referred to when pitching a new product to the general public.
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HKTB appoints new GM of MICE & Cruise
News this week: The Hong Kong Tourism Board (HKTB) announced the appointment of Kenneth Wong as general manager of MICE & Cruise with immediate effect. Prior to his new role, Wong was Head of Product Marketing at the HKTB.
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Avoiding a Blue Christmas, post Black Friday
According to the Centre of Economics and Business Research (CEBR) online prices are falling at their highest rate for five years. With the festive price war already in full flow, competition in the run-up to Christmas is fierce. With discounts everywhere a customer looks, whether they browse online or in store, how do brands compete for those all-important sales?.
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Amazon Unveils Brand Pages
You no longer need to wonder what it would look like if Facebook and Pinterest had a baby, with Amazon serving as a surrogate. That's because Amazon is rolling out its own brand pages for marketers to set up social shop, as first reported by Techcrunch on Tuesday.
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Hangouts become centerpiece of Google’s developer outreach
Updated. Google launched a new section of its developer site called Google Developers Live Tuesday that aims to be a central destination for third-party developers in need of help with their projects. At the center of these efforts are Google+ Hangouts, the company’s group video chat platform. Blogger turned Google+ Product Marketing Manager Louis Gray announced the site with a post on Google+, which read in part:.
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The three horsemen of the enterprise collaboration apocalypse
Three technologies are revolutionizing enterprise collaboration. IT organizations that can’t accommodate social, mobile and cloud computing effectively will be overwhelmed. GigaOM Pro forecasts suggest the majority of business computing will be cloud-based in five years and half the devices on corporate networks will be mobile. Meanwhile, social media — largely driven by consumer experiences, especially for the generation of Millennials now entering the workforce — is permeating corporate collaboration and computing, demanding ease of use, anywhere access and social network–style communications.
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EXCLUSIVE: How Nokia Built The Phone That Will Save Windows Phone (NOK, MSFT)
At the Consumer Electronics Show in Las Vegas last week, Nokia absolutely blew away the competition.
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More Than 250 Apple Employees Are Undercover At CES (AAPL)
Apple is famous for blowing off CES each year, but more than 250 of its employees are registered to attend this time,reports Reuters.
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@ CES: Apple Is Scouting The Competition
Apple (NSDQ: AAPL) famously avoids the biggest event on the tech industry calendar, and given the traffic on Paradise Road this morning you can’t exactly blame them. But that doesn’t mean Apple isn’t scouting the competition in person at CES 2012.
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Nokia Exec: 'Youth Are Pretty Much Fed Up With iPhones' (NOK, MSFT)
In an interview with Pocket Lint, Nokia's director of Portfolio, Product Marketing & Sales Niels Munksgaard had some biting words to say about iPhone and Android:.
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High Tech Lynch Squads playing Judge and Jury?
News, views and reviews now travel at incredible velocity online. This video reviews how social news can have a profound effect on anyone because the public has already made up its mind on the issue before you’ve even responded to it.
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