Music video
Summary
A music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a [marketing] device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV based their format around the medium, and later with the launch of VH1. The term "music video" first came into popular usage in the early 1980s. Prior to that time, these works were described by various terms including "filmed insert", "promotional (promo) film", "promotional (promo) clip" or "film clip".
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Latest Music video News RSS Feed
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SUNY Adds a Hip-Hop Anthem to Its Marketing Set List
The State University of New York released a music video as part of its effort to attract applicants, but not everyone was a fan.
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Nielsen, Billboard shift their tracking to account for cord cutters
For the first time, Nielsen will begin tracking the habits of viewers who watch TV over broadband. And in another example of online media consumption shaking up traditional tracking methods, Billboard will begin including YouTube music video views in its charts.
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How journalists can create better explainers
Explainers are one way for journalists to give audiences the knowledge they need to better understand the news or the world around them. Crafting an effective explainer requires savvy news judgment, inquisitive reporting and the skills to tell a strong … Read more.
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Soundrop turns Facebook pages into an interactive, collaborative MTV
The popular Spotify app Soundrop is expanding to Facebook, and it’s doing so with a bang: Soundrop announced the launch of interactive music video listening rooms on Facebook artist pages Monday.
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YouTube investing in Vevo? That’s smart.
YouTube is reportedly in the process of buying a minority stake in Vevo, the major-label-owned music video platform. AllThingsD reported late Wednesday that the deal isn’t done yet, and the Guardian added Thursday that the investment would be around $67M, giving Google a close to 10 percent stake in Vevo.
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Mobile Video Is all About Home Sweet Home
Actually, sixty-three percent of video streaming on mobile phones happens when folks are in their homes, per research from the Internet Advertising Bureau (IAB). And according to the IAB, mobile videos are watched during primetime television hours more than any other time of the day.
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Vevo prepares for European launch
Music video website, founded by Sony and Universal, aims to attract fans who currently watch clips on its YouTube channel.
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Why MTV doesn’t play Music Videos anymore
So let’s get this straight. Video killed the radio star, right? Okay, and then it seems the internet, YouTube and social media combined to kill the music video or at least had a major impact on why MTV stopped playing music videos and started to seemingly broadcast nothing by reality TV.
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Say hello to another video app: Threadlife wants to give you three seconds of fame
In launching a new social video startup, Zappos founder Nick Swinmurn and Blitz co-founder Ken Martin know they’re jumping into a crowded space that hasn’t exactly taken off yet.
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Ad of the Day: Ikea
Mother London launched a new campaign for Ikea in the U. K. and Ireland last week titled "Entertaining. " The first spot is a music video called "Playin' With My Friends" (the song is performed by Masters in France), which stars a group of kids and their wacky friends—an enormous stuffed bear, a giant toy robot, a life-size action figure, and others—preparing a dinner party in an Ikea kitchen while dancing to the goofy song.
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