Data management
Summary
Data management comprises all the disciplines related to managing data as a valuable resource.The official definition provided by DAMA International, the professional organization for those in the data management profession, is: "Data Resource Management is the development and execution of architectures, policies, practices and procedures that properly manage the full data lifecycle needs of an enterprise."{{DAMA International}} This definition is fairly broad and encompasses a number of professions which may not have direct technical contact with lower-level aspects of data management, such as relational database management.Alternatively, the definition provided in the DAMA Data Management Body of Knowledge (DAMA-DMBOK) is: "Data management is the development, execution and supervision of plans, policies, programs and practices that control, protect, deliver and enhance the value of data and information assets."Topics in Data Management, grouped by the DAMA DMBOK Framework, include:The DAMA Guide to the Data Management Body of Knowledge" (DAMA-DMBOK Guide), under the guidance of a new DAMA-DMBOK Editorial Board.
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The future of real time bidding lies with improving the advertising experience
Since its emergence in 2010, Real Time Bidding (RTB) has been one of the most over-hyped technologies in advertising. I wrote an article last year where I talked about RTB actually being a huge disappointment and this struck a chord with a number of advertisers that we’ve spoken with who can’t see what all the fuss is about.
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Everything You Know About the Media Biz Is About to Change
The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly.
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Varick Builds Data Management Platform
Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so it often makes more business sense to turn to an ad tech company like BlueKai, which offers a robust data management platform (DMP).
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Agencies Talk DSP Value: Has The Promise Been Realized?
The Data Management Platform is a widely used and often misunderstood product category — adopted in varying measures by publishers, agencies, and third party data brokers. To get more depth on what a DMP should be and whether marketers are realizing the category’s potential, we asked three agency execs this question: “Where is the real [.
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BlueKai: Not Just a Data Warehouse Anymore
Ad tech firm BlueKai derived its name from a book, Blue Ocean Strategy, about identifying untapped markets. Originally that market was operating the Nasdaq for companies to buy and sell consumer data. Over the last year and a half, though, the five-year-old firm has looked to pivot from just buying and selling data to helping companies get the most out of it.
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Winterberry Group: Biggest DMP Bottlenecks Are On The Client Side
Marketer integration is among the grand challenges facing the Data Management Platform space, according to a new white paper produced by Winterberry Group in partnership with the Interactive Advertising Bureau (download). Consider the top three “major hurdles” identified by the report’s 160 or so respondents: (1) “Internal Process & Marketing Ops Challenges,” (2) “No Clear [.
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Data Management Platforms Are Everywhere – And At ad:tech
Sloan Broderick set the tone for today’s “New Media Strategy: How to Use DMPs, DSPs, RTB & Beyond” session at ad:tech in New York City as a healthy crowd of about 150 attended. The theme: data filtered through the data management platform feeds inventory management. The “101″ for the ad:tech crowd was decidedly NOT so [.
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Lotame Replenishes Revenue As DMP Transformation Takes Hold
Having grown its ad network business in two years to nearly a $30 million run rate in 2011, most ad technology executives would have been satisfied. But, CEO Andy Monfried saw another future for his company, Lotame, and decided to focus on being a data management platform (DMP) only for publishers and marketers to manage [.
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SourceMedia Develops Virtual Environment To Distribute Content
The SourceMedia brand Health Data Management (HDM) is bringing a new approach to content distribution, sending readers to an immersive virtual environment.
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Meeting and Procurement Managers: Advance Your SMMP
Those with established strategic meetings management programs are faced with ever-evolving challenges—data management and reporting, payment solutions, and global expansion among them. This webinar will tap into the expertise of two senior meeting managers with years of experience developing and maturing their SMMPs.
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