Technology
Summary
Technology is a term referring to whatever can be said at any particular historical period, concerning the state of the art in the whole general field of practical know-how and tool use. It therefore encompasses all that can be said about arts, crafts, professions, applied sciences, and skills. By extension it can also refer to any systems or methods of organization which enable such technologies, any field of study which concerns them, or any products which result. The etymology of the word technology still reflects the modern meaning, coming from the Greek technologa (τεχνολογία) — tchnē (τέχνη), an 'art', 'skill' or 'craft' and -loga (-λογία), the study of something, or the branch of knowledge of a discipline.
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Volkswagen Partners With Google To Increase 'Smileage'
Volkswagen created the "Smileage" mobile app, expanding on its 2012 campaign slogan, "It's not the miles; it's how you live them. " Working with Google, VW's app is the first project from Google's Art, Copy & Code project, showcasing how companies can use technology -- Google's technologies in particular -- to create more innovative brand experiences.
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IDG boss Bob Carrigan: 'The curse of many publishers is they hold on to print for too long'
Digital disruption stalks the media industry. New technologies threaten to make old ones obsolete every week. So publishers covering the technology industry are closer to the eye of the storm than most. But tech publisher IDG has turned this to. . .
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PLASA London 2013 Prepares for Launch
The PLASA Show, a driving force in the development and promotion of the professional entertainment technology industry for over 35 years, is preparing to launch the most important edition in the show’s history this Friday 15th March 2013. Taking place at ExCeL London for the first time this year, the show will open under its [.
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Algorithms can’t replace editorial judgment
With algorithms and readership data, publishers may think they can save money by relying on technology to pick and choose what content is front and center on their digital platforms. But, technology can't leverage good old fashioned editorial instinct. Here is an argument for why algorithms can’t replace editorial judgment.
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SXSW – a fantastic opportunity for brands but will any take advantage? [infographic]
Landing in Austin, Texas, you get the feeling everything about this city is dedicated to SXSW. For a few short weeks the city is transformed into a Mecca for all things film, music and technology, teeming with enthusiasts from across the globe. But there’s also something else in the air, a different kind of invasion is happening, the invasion of the advertisers.
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Evgeny Morozov: 'We are abandoning all the checks and balances'
Technology writer Evgeny Morozov on the political dangers of the internet, why newspapers are great – and his personal means of escape.
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Amazon patents gravity-based links
Here's a tech trend to watch: Amazon has patented a technology that pulls audience pointers toward hyperlinked buttons and text called, Gravity-Based Link Assist. While Amazon holds the rights to gravity-based links, there is always the possibility that such a technology will become available to magazine and newspaper sites looking to boost their e-commerce offerings.
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In praise of … Snapchat
Any technology that protects our future selves from our teenage stupidities is surely worthy of some degree of praise.
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Combining your online marketing technologies
Silos of information may have benefited some in your organization in the past, but these days, multichannel online marketing necessitates a comprehensive dashboard of data that is flexible enough to cope with evolving technologies. Here is a look at why it's worth it. Original Story:.
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Transparent mobile phone developed by US company - video
US technology firm says it has created a transparent mobile phone whose technology rivals that of current smartphones.
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