Advertising
Summary
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers.
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Tackling brand safety issues in online advertising
The Digital Trading Standards Group is a new initiative to ensure quality and brand safety across the online advertising world, following the work of IASH, which is being phased out. Pete Robbins, chair of the IPA Digital Media group, explains...
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Facebook has got too many friends and not enough customers
The awkwardly-timed news that General Motors, America's third-largest advertiser, is no longer going to pay to advertise on Facebook, three days before the company floats, is a major blow to the social network, writes Emma Barnett.
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RAJAR Q1 2012: Views from the radio advertising buyers
What do today's Rajar results mean for radio stations and advertisers? Three radio buyers give their view on why today's figures are good for most commercial radio groups but raise some questions about digital switchover and the Capital network.
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NPR corporate underwriting and fundraising down, cuts possible
The Washington Post | Poynter NPR finished the first six months of its fiscal year $2. 6 million in the hole, Paul Farhi reports, and its corporate underwriting, which The Post less politely calls “advertising,” is down sharply. The… Read more.
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Production techniques in cosmetics advertising: 12 months on
In April 2011, CAP and BCAP launched a Help Note on the use of production techniques in cosmetics advertising. How has that guidance impacted on complaint levels and ASA adjudications over the past 12 months?.
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Are cookies even fit for purpose?
The impending EU e-Privacy Directive has brought renewed focus on the humble cookie, but whilst the subject of how to comply with the new law has caused much debate amongst agencies and marketers.
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Local newspapers' crisis: is hyperlocal journalism the answer?
Many apologies for the hiatus in my serialisation of What do we mean by local?* I am pleased to return with an extract from a chapter by David Baines, a lecturer at Newcastle university.
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2012 Best of Health Awards shortlist revealed
Thirty-one agencies have been shortlisted for the esteemed 2012 IPA Best of Health Awards which reward the best creative work in healthcare advertising.
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Ask Liz: I want to pursue a career in advertising, what can I do to get ahead?
Dear Liz, I'm a second year student studying law but I intend to pursue a career in advertising, in particular commercial ad work. I'm currently undertaking work experience in a media company and a shoppers agency, but I'm wondering what else I can do to get ahead? Are my skills transferable? I've decided to try and teach myself Photoshop and a video edit suite (wax), but is there anything else I can do? Any advice would be greatly appreciated.
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Johnston Press advertising revenues down 9%
Digital advertising revenues rise at Johnston Press while print ad sales decline.
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Johnston Press takes print ad hit as digital revenues rise
Regional publisher reports ad revenue fall of 9% and announces partnership with used car sales portal.
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