Paywall Strategies 2012
Summary
Paywall Strategies 2012 is a one-day summit on the future of the monetisation of media, run by TheMediaBriefing.com.
Expert speakers from across the world will tackle the biggest issues facing the media industry, across sectors, such as the science of pricing and the importance of marketing.
For more information and to book click here.
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#Paywalls12 video: Product development panel with The Times, Incisive Media, Lloyd’s List
Couldn't make it to our Paywall Strategies event on February 23? You missed a great day - but you can still catch snippets of the action right here in the first of our video round-ups.
Latest Paywall Strategies 2012 News RSS Feed
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#Paywalls12: Increasing subscription revenue through digital product development
Before you can sell something, you need to build it. The first panel at our Paywall Strategies 2012 conference in London on Thursday, all about product development, focused on three very different media businesses that are all now making money from user transactions.
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#Paywalls12: Marketing behind the paywall - lessons from UBM, The Economist and XpertHR
So you've taken the plunge and you're behind a paywall. But how do you attract new customers? A panel featuring UBM Built Environment, The Economist and XpertHR had some answers.
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#Paywalls12: European publishers boosting revenue with paywall subscriptions
We might have a good idea what's going on in the UK with monetisation, having listened to the first three sessions at Paywall Strategies 2012. But what about further afield? The international business models panel heard from two publishers who are increasing their digital revenues through user transactions.
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#Paywalls12: Technology solutions for publishers, from paywalls to micropayments
There are probably as many technologies to make money from online content as there are ways to make money. The technology section at Paywall Strategies 2012 had just two solutions...
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#Paywalls12: Separating digital products from legacy titles
We're underway at Paywall Strategies 2012, our flagship conference on the monetisation of media. Event chair Steve Hewlett sets and scene and asks whether separating digital teams from legacy structures is a key to success
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