Yum! Brands
Summary
Yum! Brands, Inc. (NYSE: YUM) or Yum! is a Fortune 500 corporation. Yum! operates or licenses Taco Bell, KFC, Pizza Hut, Wingstreet, and Long John Silver's restaurants worldwide, and A&W Restaurants (excluding A&W in Canada).Based in Louisville, Kentucky, it is the world's largest fast food restaurant company in terms of system units—over 36,000 restaurants around the world in more than 110 countries and territories. In 2008, Yum!'s global sales totaled more than US$11 billion.Yum! was created on October 7, 1997, as Tricon Global Restaurants, Inc. an independent company, as a result of a spin-off from PepsiCo, which owned and franchised the KFC, Pizza Hut and Taco Bell brands worldwide.
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Photo Gallery: Highlights from PCMA's Convening Leaders Annual Meeting 2013
Photo highlights from the Professional Convention Management Association's less-than-conventional annual meeting, Convening Leaders.
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Advertising: Black Friday Promotions Outside the Retail Realm
Typically a retail event, Black Friday has drawn marketers from other domains into the fray.
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Advertising: KFC, Taco Bell and Pizza Hut Continue Campaign for Hunger Relief
KFC, Taco Bell and Pizza Hut, all owned by Yum Brands, are continuing their sixth annual World Hunger Relief fund-raiser to benefit the United Nations World Food Program and other groups.
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Cannes 2012: Yum! Restaurants' Farkas talks about women in the industry
Klara Farkas, global marketing leader for Yum! Restaurants International, (parent to brands including KFC and Pizza Hut) talked to Campaign about the role of women in marketing and advertising and what can be done to "elevate and advance" women in the industry.
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Advertising: Pizza Hut Tries the Sandwich Market Again
A campaign for the pizza chain’s P’Zolo takes aim at Subway and other chains that specialize in sandwiches.
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Advertising: Product Placement on ‘Walking Dead’ Out, Bing Finds a Substitute
In “The Walking Dead,” the living are too busy fleeing to do Web searches. So a Bing product placement was out. But the company came up with some novel alternatives.
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Which Company Is the Life of the Social Media Party?
Plenty of social media analytics providers tally up impressions, ranging from Twitter @replies to Facebook likes from consumers, but not many look as closely at a company’s own social media activity. It’s the difference between what consumers say about a brand versus what the brand is saying itself.
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S.C. Johnson's Decision Reflects Conflict Avoidance
By splitting the advertising portion of its massive global marketing services account between BBBO and Ogilvy & Mather, S. C. Johnson hedges its bets and insulates its business from potential conflicts.
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Taco Bell counters 'meat filling' charges
By Maureen Morrison, AdAge. com - Taco Bell has launched a national advertising campaign in response to a lawsuit filed Jan. 19 against the fast-food chain regarding its "seasoned ground beef. "The fast feeder is placing full-page ads in national and local newspapers to fend off charges made in a class action suit that Taco Bell misleads consumers when it says its restaurants serve "seasoned ground beef" or "seasoned beef" and is actually serving "taco meat filling," while the remainder consists mainly of "extenders" and other non-meat substances.
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Account assignments, executive appointments and other news from advertising agencies.
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