Yelp
Summary
Yelp, Inc. is a Web 2.0 company that operates a social networking, user review, and local search web site of the same name. Yelp has more than 31 million monthly unique visitors as of early 2010. Yelp was one of three projects, including Adzaar and Slide, to come out of the San Francisco incubator, MRL Ventures. The project arose out of research into the local services market by David Galbraith, who worked with Jeremy Stoppelman on the early stages of the project and chose its name as a contraction of Yellow Pages. Stoppelman and Russel Simmons, both of whom were early software engineering employees at PayPal, spun the service off as a separate company.
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Foursquare’s Crowley: Our Users Are Real-World Google Crawlers
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday at South by Southwest, Foursquare co-founder and CEO Dennis Crowley made it clear that the business does more than just dole out badges.
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It's Adapt-or-Die Time for Daily Deals Firms
2009, daily deals firms sprouted up on the digital landscape like eager-to-bloom crocus flowers often seen at this time of year. But more recently a late winter freeze has buzz sawed through one flowery bulb after another, as hundreds of daily deals upstarts have fallen by the wayside because they couldn’t develop in the harshly competitive climate.
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Email sender Sailthru gets $19M to expand custom content offerings
Even as social media firms get all the hype, email remains big business. The latest proof of this is a major new investment in Sailthru, a start-up that helps media and e-commerce firms offer personalized email to their subscribers.
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Marriott Chain Adds Some Local Flavor
Is Marriott’s Renaissance Hotels trying to be the next Yelp? To increase its social quotient, the hotel chain is letting locals participate in its Navigator program, Renaissance’s take on the hotel concierge. Tipsters who are so inclined can add their favorite haunts to the hotel’s online database of restaurants, services, stores and entertainment culled by hotel-trained ambassadors, who are called navigators.
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Google wins: a plain English guide to the FTC’s big ruling
Critics who say Google is too powerful have nagged the government for years to regulate the company’s search listings. But today the critics came up dry: a federal agency finished a two-year investigation by saying it would leave Google’s listings alone. Here’s a quick guide to what happened, including a tally of the winners and losers.
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Search stays the same: feds and Google settle antitrust issues
In a long-awaited announcement, the Federal Trade Commission confirmed that it has reached a settlement with Google after a nearly two year investigation into how the search giant treats competitors. The deal will force Google to change some of its patent practices but will have relatively little effect on how the company displays its search results.
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Is Foursquare finally growing up? What 2013 holds for the geo-location service
I’ve been a keen Foursquare user pretty much since the start in 2009. Like many, the idea of gaining badges and mayorships became very addictive but the novelty soon wore off and led to many people questioning the real benefits of the service. There are only approximately 193,000 users in the U.
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Google+ More Closely Mirroring Facebook
When Google broke out Google+ user numbers back in September, there was scrutiny of how many of its 100 million monthly active users visited the Facebook-like social network versus affiliated properties like Google+ Local, a Yelp-like locations guide. Google cleared up these questions today in a blog post announcing updated user numbers and new product features.
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The day Facebook investors have been dreading since its IPO is here
USA Today notes that the day Facebook investors have been dreading since the company went public back in May has finally arrived. Today is the day when Facebook staff can sell their shares. However, initial reaction is not what markets had expected as shares in Facebook leap by more than 10%.
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Yelp
By Mindshare (2012). As in-app searches increase and consumers become more savvy about who they are influenced by, word-of-mouth advertising solutions such as Yelp should be taken into consideration when building any brand presence.
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