Woman's Day

Woman's Day

Summary

Woman's Day is aimed at a female readership, covering such subjects as food, nutrition, fitness, beauty and fashion. The magazine edition is one of the "Seven Sisters", a group of women's service magazines.The US edition was first published in 1931 as a free A&P in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores.Following the 1936 opening of A&P's first supermarket (in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through a wholly-owned subsidiary, the Stores Publishing Company. The magazine featured articles on crafts, food preparation and cooking, home decoration, needlework, health and childcare, selling for two cents a copy.Sold exclusively in A&P stores, Woman's Day had a circulation of 3,000,000 by 1944.

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