WebTrends
Summary
Webtrends is a private company headquartered in Portland, Oregon, United States. It provides web analytics and other software solutions related to marketing intelligence. The company was founded in 1993 and now serves more than 10,000 large and small firms.Webtrends Analytics is a Web analytics suite available in both software and software as a service models, which collects and presents information about user behavior on web sites as well as mobile devices running various operating systems. Traditional web analytics can be collected either by parsing Web server log files or by using information from client-side scripts embedded in a web page's source.
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Facebook calls summit to lure UK advertisers
Facebook is to hold a summit for the UK digital industry as part of its plan to become the platform of choice for brand advertising.
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Frank named CMO of Webtrends
Portland, Ore. —Web analytics company Webtrends Inc. has named Hope Frank as its new CMO, succeeding Jascha Kaykas-Wolff, who left to become VP-marketing with social marketing startup Involver.
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Tim Connors Leaves U.S. Venture Partners
Tim Connors has left U. S. Venture Partners, which he first joined nearly a decade ago. He's no longer listed on the firm's website, although a cached version shows that recent board seats include 4info. net, Blekko. com, Guidewire Software, Media6Degrees. com, M-Factor. com and Right90. com.
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Welcome Aboard: Industry Hirings and Promotions
ADOTAS – Online tech firm aiMatch has brought on Chris Hanburger as vice president of global sales and ordered him to expand the company’s advertising platform for pubs in the U. S. and worldwide. Most recently he’s been providing strategic sales leadership at TrackSimple. com and BrashInsight, but he’s also got experience as Northeast regional director of publisher solutions for Microsoft.
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Webtrends links behavioral targeting to e-mail
Portland, Ore. —Web analytics company Webtrends Inc. has launched a new feature that enables e-mail retargeting and segmentation through Web-behavior analytics.
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