Sara Lee
Summary
Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. It has operations in more than 40 countries and sells its products in over 180 nations worldwide. Its international operations are headquartered in Utrecht, the Netherlands.Sara Lee is also the brand name of a number of frozen and packaged foods, often known for the long-running slogan "Nobody doesn't like Sara Lee", often incorrectly reported as "Nobody does it like Sara Lee". In 2006, Sara Lee announced a new company wide campaign: "the joy of eating." The campaign is part of a restructuring at Sara Lee.The company traces its lineage to 1939, when Nathan Cummings acquired C.D.
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Daniel J. Edelman Dies at 92
Daniel J. Edelman, founder and chairman of the eponymous public relations agency, died today of heart failure, the agency confirmed. He was 92 years old.
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Omnicom UK growth contributes to 17% profit boost
Omnicom's third-quarter results show continuing upward momentum despite the darkening economic picture, as the company unveiled a strong rise in UK revenues and a 16. 7% increase in worldwide net income to $203. 7m (£130m).
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Sara Lee appoints OMD to £125m global media account
Sara Lee, the food and beverage group, has consolidated its estimated £125 million international media planning and buying account into OMD.
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BloomsburyPublishing : Result of AGM
1:24 PM: (BMY) Result of AGM.
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News From the Advertising Industry
Account assignments, executive appointments and miscellaneous news from the advertising agencies.
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BBDO Wins Red Cross Review
The American Red Cross, in the process of its own marketing transformation under new management, has selected BBDO N. Y. as its first integrated agency of record. In a new way of working at the non-profit, BBDO will provide a combination of fee-based and pro-bono services and the account will utilize traditional paid advertising in addition to donated media.
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Scott Kurnit's AdKeeper Raises $35 Million Second Round
AdKeeper, the startup launched by About. com founder Scott Kurnit this past fall, has raised a whopping $35 million second round funding. Back in September, AdKeeper, which acts as an interactive ad clipping service for users who want to bookmark ads for later retrieval, received an $8 million first round funding from True Ventures, DCM and Spark Capital.
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Advertising: The Impulse to Buy Can Start Anywhere
Two agencies owned by WPP have formed a joint venture to help marketers and retailers guide consumers on the so-called path to purchase.
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Disney Plugs In With Camp Rock 2 Sponsors
Two years after Disney Channel spawned one of its most-watched original movies in the Jonas Brothers/Demi Lovato musical Camp Rock, the Mouse is set to unleash the sequel. And while it doesn’t carry a full complement of ad inventory, Disney Channel has lined up four marquee cross-platform sponsorships for the premiere, cutting deals with Honda, Verizon FiOS, Best Western International and Sara Lee.
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Sara Lee Shares Rise on Bread Sale Report
CHICAGO (Reuters) - Shares of Sara Lee Corp (SLE. N) rose more than 2 percent on Tuesday after reports that the company was shopping its bread business.
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