Saatchi & Saatchi

Saatchi & Saatchi

Summary

Saatchi & Saatchi is a global advertising agency. It was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index but in 2000 it was acquired by Publicis which is headquartered in Paris. Saatchi & Saatchi was founded by brothers Maurice (now Lord Saatchi) and art collector Charles in 1970. The Saatchi brothers were born into a family of Iraqi Jews in Baghdad; the name "Saatchi" means "Watchmaker", "Watchseller", "Watchrepairer" in Turkish. Saatchi brothers were noted for their campaign "Labour isn't working" on behalf of the Conservative Party before the 1979 UK general election and for the advertisements for British Airways, Silk Cut and other state-owned interests privatised by the Conservatives in the 1980s. In their early days the agency was known as one of the more creative in London and employed people who went on to be stars of their industry including Tim Bell and Martin Sorrell. With the support of American investors, Saatchi & Saatchi pursued a policy of buying out competing firms with lucrative established contracts.

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