Roundabout Theatre Company
The Roundabout Theatre Company is a leading non-profit theatre company based in New York City. The company was founded in 1965 by Gene Feist and Elizabeth Owens and now operates five theatres, all in Manhattan: the American Airlines Theatre (for classic Broadway plays and musicals); Studio 54 (for Broadway musicals and special events); the Henry Miller Theatre (a new theater that incorporates the original facade of the historical Broadway house—a recent acquisition also on Broadway, which in September 2010 was renamed the Stephen Sondheim Theater); the Off-Broadway Laura Pels Theatre (for new works by established playwrights); and the Roundabout Underground Black Box Theatre (for new work of emerging writers and directors).
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The Broadway hit, Anything Goes, has gone viral. The musical, which won Best Revival at the Tony Awards last year, has a new marketing gimmick—and its producers don't even have to pay for it. Before performances, the cast has been mugging to the hot pop tune "What Makes You Beautiful," by boy band sensation One Direction.
American Airlines is taking a lead role on Broadway. On Aug. 8, the airline is announcing a partnership with the Nederlander Organization, which, with nine theaters, is the second-largest landlord on the Great White Way.
Miriam Kreinin Souccar - Can Spider-Man rescue Broadway from a free-fall?So far at least, the fall season has been in desperate need of a rewrite. In the past two months, at least five new shows, such as Elling and The Scottsboro Boys, have shut down or announced an early closing date.