Revver is a video sharing website that hosts user-generated content. Revver attaches advertising to user-submitted video clips and originally offered to share ad revenue with the video creators. Videos can be displayed, downloaded and shared across the web in either Apple QuickTime or FLV format. In addition, Revver is a Video Publishing Platform that can enable any third-party to build their own "Revverized" site. The site is actually built on top of Revver's own API, and third-parties can build identical functionality into their own sites. Revver allows developers to create a complete white label of the Revver platform.Revver was founded by Steven Starr, Ian Clarke, and Oliver Luckett in 2004, and is currently based in Los Angeles.
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Oliver Luckett and his social media start-up, theAudience, offer celebrities a chance to build armies of fans across the likes of Facebook, Twitter, YouTube and Google Plus.
The last few days brought back some memories for any veteran of the online video space: Earlier this week, Orange acquired the remaining 51 percent of local video hoster Dailymotion. Then on Thursday, AllThingsD’s Peter Kafka reported that The Collective has bought Metacafe. That means it’s time to say goodbye to two of the last remaining independent video sites.
In 2007, online video was the future. YouTube had just been acquired for $1. 6 billion. Well-funded competitors such as Joost, Veoh, Babelgum and Revver were all familiar names producing short-form entertainment or hosting user-generated clips. Everyone was using Adobe Flash, which was by far the dominant format for video encoding and playback on the Web browser.