Reebok
Summary
Reebok International Limited, a subsidiary of German sportswear giant Adidas, is a producer of athletic footwear, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles from the town of Bolton, England, Joseph William Foster was making a living producing regular shoes when he came up with the novel idea of a spiked running shoe. After his ideas progressed considerably, he founded a company in 1895 together with his adult sons, named J.W. Foster and Sons.By 1924, Foster and Sons had established a reputation for manufacturing superior quality shoes, and the company was given the chance to manufacture running shoes for athletes representing Great Britain at the 1924 Summer Olympics.
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DDB and Reebok: Call It a Comeback
DDB, Reebok's lead global agency between 2009 and early 2012, has been reappointed to that role at the expense of mcgarrybowen. Annual global media spending on the brand is estimated at $50 million.
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After 250m app downloads, Shazam expands its social TV features
US viewers will be able to tag any TV show as 'mobile discovery' firm fends off Zeebox, GetGlue and IntoNow.
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Skechers Pulls Shoes Ahead of Ad Industry Review
Skechers, the fitness shoemaker that just agreed to a $40 million settlement with the Federal Trade Commission over deceptive advertising charges, quietly pulled its toning shoe for girls from its product line.
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Skechers Pulls Girls' Toning Shoes Ahead Of Ad Industry Review
Skechers, the fitness maker that just agreed to a $40 million settlement with the Federal Trade Commission over deceptive advertising charges, quietly pulled its toning shoe for girls from its product line.
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Skechers Settles Deceptive Ad Case With FTC for $40M
When it comes to cracking down on health and fitness claims in ads, the Federal trade Commission isn't sitting on its butt.
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Ford launches pan-European 'social influencer' campaign
Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks to drum up awareness around the launch of its new B-Max people carrier vehicle.
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Public Health Groups Target Michael Jordan Gatorade Ad
A Gatorade ad showing Michael Jordan sipping the sports drink as he fights the flu and a 103-degree fever during the 1997 NBA Finals is taking Gatorade's health claims too far, according to six public health groups. In a complaint filed Monday with the Federal Trade Commission, the groups, led by the Public Health Advocacy Institute, call for the agency to investigate and prevent further distribution of the teen-targeted ad.
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Spotify partners with Coke to expand international reach
Spotify unveiled a global partnership with Coca Cola Wednesday that it says will greatly expand its international reach and exposure, giving it a boost similar to the way its Facebook integration has supercharged sign-ups and usage. Under the deal, Coca Cola will use Spotify to help power its international music campaigns, giving Coke fans a way to experience new content and music created and curated by the beverage company.
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Reebok partners with PeerIndex for social giveaway
Reebok has teamed up with PeerIndex, the social media measurement service, to give away free pairs of trainers and personal training sessions to influential sports and fitness enthusiasts via Facebook and Twitter.
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Reebok fitness competition lands TV slot
Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show documenting the Reebok-sponsored CrossFit Fitness Championships.
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