Oracle Corporation
Summary
Oracle Corporation (NASDAQ: ORCL) is a multinational computer technology corporation that specializes in developing and marketing enterprise software products -- particularly database management systems. Headquartered in Redwood City, California, United States, Oracle employs more than 115,000 people worldwide as of 2009. It has enlarged its share of the software market through organic growth and through a number of high-profile acquisitions. By 2007 Oracle had the third-largest software revenue, after Microsoft and IBM. The corporation has arguably become best-known due to association with its flagship product, the Oracle Database. The company also builds tools for database development and systems of middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management (SCM) software. As of 2010, Larry Ellison, a co-founder of Oracle Corporation, has served as Oracle's CEO throughout its history.
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How One Investment Bank Visualizes The Enterprise Marketing Stack
Technology vendors, through mergers and acquisitions, are moving more into the marketing field, as the CMO’s role continues to evolve to include more technology functions. Highlighting the actions of companies such as Adobe, IBM, Oracle, and Salesforce, The Jordan, Edmiston Group, Inc. (JEGI) has proposed a framework it calls the “Enterprise Marketing Management (EMM) Stack,” [.
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Social Firm Unified Picks Up Facebook Analytics Startup PageLever
Much as they may have tried, Google and enterprise behemoths Salesforce and Oracle didn’t scoop up all the social startups last year. In fact one startup that only launched its enterprise social marketing platform last January, New York- and San Francisco-based Unified, has now picked up its own Facebook analytics startup.
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The Boss: Linda Zecher, From Geophysicist to Publisher
The president of Houghton Mifflin Harcourt has long been an avid reader. But her career only recently turned to publishing.
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2012 M&A Market Shows Dramatic Increase in Number and Value of Deals
New York, NY December 28, 2012 – Burgeoning innovation, rising corporate investment and a year-end rush to beat the tax man drove robust mergers and acquisitions in 2012 for the media, information, marketing and technology sectors. . . .
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Reaction: Blackstone’s Allen Sees Cloud-Based CMO Dashboard Ahead
Ken Allen, Managing Director, The Blackstone Group, commented on today’s acquisition of Eloqua by Oracle. “There is currently an arms race among Enterprise Software players seeking to build out integrated marketing stacks / clouds. We have seen increased M&A activity in the sector for some time now among CRM vendors such as Oracle and Salesforce.
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Big business: Social media grows up
Call it social maturity or social CRM, social media is no longer the new kid in marketing but has become a core part of corporate business strategy.
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Oracle's Larry Ellison mulls bid for O2-owner AEG
Larry Ellison, the billionaire founder of software giant Oracle, is understood to be weighing a bid for the company behind London's O2 arena.
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Workday sets IPO terms valuing company at up to $3.85 billion
(Reuters) - Workday Inc, which provides cloud-based human resource software, said it plans to price its initial public offering of Class A shares at between $21 and $24 each, valuing the Silicon Valley company at up to $3. 85 billion.
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Salesforce Takes Social Marketing Into the Cloud
When Salesforce acquired social marketing software company Buddy Media in June for $689 million, the CRM giant’s execs said the resulting Salesforce Marketing Cloud—merging Buddy and Salesforce-owned social analytics firm Radian6—would result in the company’s fourth billion-dollar business. At Salesforce’s annual Dreamforce conference today, the company’s chairman and CEO Marc Benioff will provide attendees with a peek at what that business looks like.
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U.S. District Court judge orders Google to try again to identify anyone they are paying to write on their behalf
The U. S. District Court judge who had requested that Oracle and Google disclose who they were paying to write on their behalf has ordered Google to try again. United States District Court Judge William Alsup today gave Google until Friday at noon (Pacific Coast time) to comply with his August 7 order.
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