Omnicom Group
Summary
Omnicom Group (NYSE: OMC) is a strategic holding company whose agencies provide services in the following disciplines: advertising, customer relationship management (CRM), strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications. Omnicom's agency networks include BBDO, DDB Worldwide, TBWA Worldwide, Diversified Agency Services (DAS) and Omnicom Media Group (OMG). Omnicom's public relations, CRM and specialty communications agency holdings are managed by its DAS network. Omnicom's CRM agency holdings include Javelin, Proximity Worldwide, Rapp and Targetbase. Its PR agency holdings include Brodeur Worldwide, Fleishman-Hillard, Ketchum Inc., Pleon and Porter Novelli.
Omnicom Group Twitter Mentions
Latest Omnicom Group News RSS Feed
-
RPA Beats Odds to Keep Honda Brand
RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand.
-
Branding agency Arnell Group closes its doors
For all the brand reinventions that Arnell Group has done in its nearly three decades in business, the one it couldn't stage was the return of itself. The once popular branding shop named after its founder, Peter Arnell, is closing its doors.
-
Sources: GM Poised to Confirm Split with Goodby
A General Motors’ announcement about the end of Goodby Silverstein & Partners’ involvement in Chevrolet’s Commonwealth partnership with McCann Erickson could come as early as Wednesday, sources said.
-
Advertising: Lowe’s Campaign Keeps Eye on the Weather
The big retailer’s new ads for the spring, a critical shopping season for home improvement stores, try to capitalize on the rising housing market.
-
Pandora Audience Segments Synced to Mediaocean, Strata
Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at its audiences.
-
Goodby Alumni Launch Argonaut in SF
Meet Argonaut, the latest San Francisco agency to be launched by alumni of Goodby, Silverstein and Partners.
-
Leo Burnett Wins Pfizer's Nexium
Leo Burnett has won lead creative duties on Pfizer's planned over-the-counter version of Nexium.
-
Q. and A. With Stuart Elliott
Are the AT&T spots featuring cute children scripted or unscripted?.
-
Shops Concoct Their Own High-End Hooch
For ad agencies looking to seem a little more entrepreneurial, it’s almost too obvious—build a booze brand from scratch.
-
Marin Software Positions for First Ad Tech IPO of 2013
AppNexus and DataXu may have elicited hearty applause in the last few weeks for raising sizeable private funding rounds, suggesting that ad tech’s financial picture is just fine, but the true test may come later this year in the public market.
TheMediaBriefing Social