Odwalla

Summary

Odwalla Inc. (pronounced /oʊˈdwɔːlə/) is an American food product company that sells fruit juice, smoothies and food bars. It was founded in Santa Cruz, California in 1980 and is headquartered in Half Moon Bay, California.The company experienced strong growth after its incorporation in 1985, expanding its distribution network from California to most of North America, and went public in 1993. However, a period of decline occurred as a result of a fatal outbreak of E. coli O157:H7 bacteria in 1996 caused by contamination of its apple juice. Odwalla recalled its juices and experienced a ninety-percent reduction in sales following the event.

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