New Balance
Summary
New Balance Athletic Shoe, Inc. (NBAS), best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has nevertheless grown to be one of the largest makers of sports footwear in the world.New Balance is notable in that it has continued to maintain a manufacturing presence in the United States as well as in the United Kingdom for the European market—in contrast to its competitors in the same market space, such as Nike and Adidas, who purchase designs from manufacturers in China, Vietnam, and other developing nations.
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Under Armour's 'Largest-Ever' Push for Women
Under Armour, a sporting goods company that has traditionally been more successful selling to men, has launched a multifaceted fall campaign in what the brand is calling its biggest female-focused initiative yet. It’s running static and rich-media ads on Facebook, Twitter, Hulu, MTV. com and women’s lifestyle site Fitsugar.
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Advertising: New Balance Celebrates Its Homemade Footprint
The shoe company began an ad campaign this month to highlight the 30th anniversary of its 990 running shoe, which is made in the United States.
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Steve Jobs Has Been Cast In Bronze In Hungary (AAPL)
Hungarian artist Erno Toth is sculpting Steve Jobs out of bronze, reports The Times Of India.
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Booths up 28% at Global Sources’ HK fashion shows
News this week: B2B media company Global Sources reported a 28% year-on-year increase at the opening of its garment and fashion China Sourcing Fairs. The co-located fairs, which included China Sourcing Fair: Fashion Accessories, Garments & Textiles, Underwear & Swimwear and India Sourcing Fair: Garments & Accessories, were held at the AsiaWorld-Expo (AWE) from 27th to 30th October 2011.
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The Mystery Of Steve Jobs' Plateless Car
We were all saddened by the news of Steve Jobs' passing earlier this week. There is no denying the tremendous positive influence he had on the technology and products we use every day. There are many moving tributes to Mr. Jobs in the social media, and I would encourage you to take some time to explore them.
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Reebok to give refunds after toning shoes fail watchdog's no-sweat test
Head of the FTC consumer protection bureau said 'there is no such thing as a no-work, no-sweat way to a fit, healthy body'.
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6 Search Operators I'd Be Lost Without
I subscribe to a religion of productivity. It's why I get to the office two hours before anyone else, why I'm always trying to hurry Rhea along in meetings (I have a serious meeting rule. ), and why I'm always looking for ways to reduce the time it takes me to complete everyday tasks.
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6 Ways Web Check-ins Can Benefit Your Brand
Whether it's big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd, addressing the beer drinking vertical with a mobile application that let's you spread the word about the particular brew you are sipping upon, check-ins are on fire.
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