National Basketball Association
Summary
The National Basketball Association, often abbreviated to the NBA, is the pre-eminent men's professional basketball league in North America which composes thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues, which include Major League Baseball (MLB), the National Football League (NFL), and the National Hockey League (NHL).The league was founded in New York City on June 6, 1946 as the Basketball Association of America (BAA).
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Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales
Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative post-season advertising juggernaut.
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N.H.L.’s Request for Video Rights Creates Quandary for Olympics
As talks continue over whether N. H. L. players will go to the Sochi Games, there is concern that other leagues may ask the I. O. C. for the same concessions.
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From Dinosaurs to Puppy Love – AP Security has The O2 Covered
The beginning of AP Security’s sixth year working at London’s O2 Arena has seen the company as busy as ever. From television and music celebrities, basketball superstars and motorcycle madmen to children and dinosaurs, the company’s staff ensured that exemplary charm and helpfulness were always top of the bill.
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Campaign Promotes New Bank Service for N.B.A. Fans
BBVA Compass, the American franchise of the Spanish bank, and the NBA will unveil a campaign on Friday to promote online consumer checking and savings accounts.
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Media Decoder Blog: Campaign Promotes New Bank Service for NBA Fans
BBVA Compass, the American franchise of the Spanish bank, and the NBA will unveil a campaign on Friday to promote online consumer checking and savings accounts.
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OMD, Turner Sports Build Branded Second Screen Integration for iPad App
Turner Sports will roll out a new sponsored extension for its NBA Game Time app called Game Time Assist—just as the NBA returns to TNT.
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OMD Builds Branded Second Screen Integration for iPad App NBA Game Time
Turner Sports will roll out a new sponsored extension for its NBA Game Time app called Game Time Assist—just as the NBA returns to TNT.
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Time Warner Sees Returns on Netflix Deal
Time Warner CEO Jeff Bewkes Wednesday gave investors his take on the subscription video on demand (SVOD) business, specifically Netflix, which has been inking deals left and right.
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The Dark World of Rogue Apps
Ray Lewis has been accused of various crimes in the past. But did you know he might steal your iPhone contacts?.
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How to Score an Endorsement When You Have No Game
Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos. After getting the starting nod, the mechanically unsound quarterback led his team to its first playoff berth since 2005, defying analysts and football fans.
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