MindShare
Summary
Mindshare is a global media and marketing services company. MindShare Worldwide was created in 1997 as the first global full-service media company, according to RECMA. The Mindshare global network consists of approximately 6,000 employees across 97 offices in 67 countries throughout the U.S., Latin America, Europe, the Middle East, and Asia Pacific. Mindshare is a member of the WPP Group, one of the world’s largest communications services groups, and is part of its GroupM Media Company along with Mediaedge:cia, MediaCom and MAXUS. MindShare works closely with several creative agencies also under the WPP banner including Grey, Ogilvy & Mather, JWT and Young & Rubicam.Mindshare USA LLC has 11 offices across the U.S.
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Mindshare Starts Content Marketing Practice
Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy.
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AmEx’s Stacy Minero Moves to Mindshare
Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy.
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Contenders Emerge in Vonage Review
Vonage has narrowed the field in its review of its creative and media businesses, with briefings slated for early next week.
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Sears Holdings Retains MPG as Media Lead
Sears Holdings confirmed it will continue to work with MPG as its media lead after the retailer’s review of its $570 million account. The parent of Sears and Kmart is one of the Havas agency’s largest clients.
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Mitt Romney is influencing more voters via social media than Obama
Interesting slice of research here from media agency MindShare that claims despite his reputation as a pioneer of social media campaigning, which we covered extensively last week, President Barack Obama could be influencing fewer voters through social networks than his Republican rival Mitt Romney.
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Michaelides and Bednash leave Mindshare Invention
George Michaelides and Graham Bednash, the founders of the communications planning agency Michaelides & Bednash, have stepped down as the joint heads of Mindshare's Invention division. They are exploring "new opportunities" within WPP.
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Norman in New GroupM Global Digital Role
Rob Norman, chief executive of GroupM North America, has been named chief digital officer of GroupM Global, a newly created position that signals the importance of digital operations in the WPP company’s future growth.
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Mindshare’s Tough Love: Ad Partners Have 7 Days to Perform
WPP-owned Mindshare has a lot of love for its digital ad partners, but it's tough love -- especially on the first date. For one client, new ad networks, data providers, and other platforms must prove their worth within a week. "Every test partner for this client has seven days to perform, and if they don't [.
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Mindshare Adds Lee Doyle in Expanded Management Team
Last September, when Lee Doyle left his role as the head of WPP’s MEC media network, the company said he would stay within the corporate fold in what was then an undefined role. That’s now borne out as Doyle has been named to the newly created job of president, client development, at WPP media network Mindshare.
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UM London takes FSCS communications planning account
UM London has been awarded the communications planning account for the Financial Services Compensation Scheme (FSCS), taking the account from incumbent Mindshare.
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