Mediaedge:cia
Summary
MEC is a global media communications agency based in London and New York with approximately 4,500 employees worldwide. Its services include media planning and buying, brand, consumer and ROI research, communications planning, interactive planning and buying (digital, direct, search), and branded content, Hispanic marketing, retail consulting, and sport, entertainment and cause consulting. It is a founding partner in GroupM, the WPP Group media investment management operation. Global billings were $17.9 billionIts self-conceived mantra and mission is ‘Active Engagement’. As defined by MEC, 'active engagement' is the principle of getting consumers 'actively engaged' with clients' brand.MEC was created in 2002 from the merger of two businesses: The Media Edge and Chris Ingram Associates (CIA).
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Macy's moves $500M media account to Carat
After a months-long review, Macy's has moved its media account from marketing firm WPP's MEC to another firm, Aegis' Carat, Ad Age has learned.
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Macy's Moves $500 Million Media Account to Carat
After a months-long review, Macy's has moved its media account from marketing firm WPP's MEC to another firm, Aegis' Carat, Ad Age has learned.
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Macy's Expects Decision in U.S. Media Review by Sept.
Macy’s is expected to complete the review of its U. S. media business by September, sources said. The retailer, which spent nearly $775 million on measured media in 2011 according to Nielsen, has been working with GroupM’s MEC media unit since 2007.
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MEC celebrates the first 10 years as industry 'perverts'
It may be hard for those forever-young types in the industry to acknowledge, but the agency formerly known as Mediaedge:cia, WPP's aspiring new upstart, is celebrating its 10th anniversary this week.
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MEC appoints Edwards to new data and tech role
MEC has appointed Jonathan Edwards to the newly created role of data and technology services director.
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Tunicliffe appointed to head growth at GroupM
WPP's GroupM has appointed veteran international media agency executive Mike Tunicliffe to the newly created role of chief growth officer.
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WPP launches innovation unit GroupM Next
WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies, MediaCom, Mindshare, MEC and Maxus.
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Neil Allen departs Starcom MediaVest Group
Neil Allen, Starcom MediaVest's Group trading director for press, radio and outdoor, has left the agency to pursue other interests.
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Starcom MediaVest Group scoops $600m global Novartis media
Starcom MediaVest Group has rounded off the year by picking up the $600 million (£384 million) media account for drug giant Novartis from MEC.
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MirriAd partners with MEC and STV for product placement tech
MirriAd, the digital product placement specialist, has forged a new partnership with WPP's MEC and Scottish broadcaster STV to develop technology to synchronise TV product placement and pre-roll ads.
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