Mcgarrybowen
Summary
McGarryBowen is an advertising agency founded in 2002. Up until 2008 it was ranked as the largest independent advertising agency in New York and 11th in the U.S. (as ranked by AdAge 2005). McGarryBowen was founded by John McGarry, former President of Young & Rubicam and who, up until 2008 held roughly 90% of the company, Stewart Owen, former Chief Strategic Officer of Young & Rubicam, and Gordon Bowen, a former Executive Creative Director at Young & Rubicam and Ogilvy & Mather. McGarryBowen has offices in New York and Chicago (opened Dec 2007).McGarryBowen's clients include Marriott International, J. P. Morgan, Hewlett-Packard, Chevron, Crayola, Kraft Foods, Chase, The Wall Street Journal, Disney, Inbev, Century 21, and Learning Leaders.Following both agencies' acquisition by Dentsu, McGarryBowen became a sibling agency to 360i.McGarryBowen was named as Advertising Age's Agency of the Year for 2009..
Mcgarrybowen Twitter Mentions
Latest Mcgarrybowen News RSS Feed
-
Walgreens Confirms Selection of GSD&M as Lead Creative Agency
It took a few days, but Walgreens has finally confirmed its selection of GSD&M as its new lead creative agency.
-
Advertising: The Newtons Cookie Goes Beyond the Fig
The fig may lack the pizazz of, say, the pomegranate for health-conscious consumers, and Nabisco’s campaign aims to shift the image of Newtons.
-
Advertising: Marketing Renaissance and Revel as Full of Fun
Renaissance, owned by Marriott International, and Revel, a resort and casino in Atlantic City, are running lifestyle campaigns intended to attract young, hip guests.
-
New Courtyard Ads Contrast Hassles With Comforts
Overcoming the myriad obstacles of air travel might just be worth it if you end up at an accommodating hotel.
-
Webdenda: Accounts and People of Note in the Advertising Industry
Scott Becher joined Zimmerman Advertising, Fort Lauderdale, Fla. , part of the Omnicom Group, as an executive vice president and managing director, leading the agency’s partnership marketing team.
-
Miracle Whip Unveils Storytelling Campaign
That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this week, features TV ads that use angry mobs from the 17th century to skewer those with pre-conceived notions about the brand. The tagline is “Keep an open mouth.
-
Arby's Shifts Account to Crispin from BBDO
They could probably use some "good-mood food" over at BBDO today. Arby’s, a client at the Omnicom agency since the end of 2010, awarded its nearly $100 million account to Crispin Porter + Bogusky without a review.
-
Advertising: Kraft Tries an Aged Cheese Marketing Campaign
The giant food company is increasing the marketing of its packaged foods, including this $50 million campaign for its cheese products.
-
Chase Shifts Sapphire Card Business
Chase has selected Saatchi to handle traditional, direct and digital advertising for the Chase Sapphire credit card, which the company launched in 2009. The card targets high-income consumers and competes with American Express’ Gold Card, among others.
-
Bud Light Completes Its Creative Search
Call it a split decision. Rather than assign its Bud Light creative business to a single agency, Anheuser-Busch InBev has divided the assignment between mcgarrybowen and Translation.
TheMediaBriefing Social