Macy's
Summary
Macy's is a chain of mid-to-high range department stores headquartered in Cincinnati, Ohio and New York, New York. Its selection of clothing merchandise can vary significantly from location to location, resulting in the exclusive availability of certain brands in only higher end stores. The company has designated additional regional flagships but in major urban centers and operates a total of 800 U.S. stores (as of January 30, 2010).The company produces the annual Macy's Thanksgiving Day Parade, a well known parade which has been held on the streets of New York City annually since 1924. The company also sponsors the city's annual Fourth of July fireworks display, which began in 1976.The chain competes with Nordstrom, Dillard's, Bon-Ton and to a lesser extent Sears, JCPenney and Kohl's.Macy's was founded in 1858 by Rowland Hussey Macy.
Macy's Twitter Mentions
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Media Decoder Blog: From Its Charity Efforts, Aflac Learns What Works in Social Media
The insurance company, which works with Macy's to sell toy versions of its duck mascot in support of pediatric cancer hospitals, is enlisting a range of social-networking sites.
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Q. and A. With Stuart Elliott
Some readers criticize a statement by Tommy Hilfiger in a Macy’s holiday commercial.
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Top 10 Commercials of the Week: Nov. 16-23
This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to eBay's perfectly pitched point about the hazards of gifting ponies, retailers and other marketers are starting to bring the magic of the season to the small screen.
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For Elmo, Perseverance in the Macy's Parade
The beloved "Sesame Street" character, who has been in the news this month because of accusations made against the puppeteer who plays him, appeared alongside Big Bird as the show's float made it's way into Herald Square.
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Macy's Thanksgiving Parade App More Than a Trial Balloon
It's kind of surprising to learn that Macy's has created—for the second consecutive year—a dedicated mobile app for its Thanksgiving Day Parade instead of simply plugging features into its existing app. After all, wrangling up users requires creating awareness and getting consumers to download yet another app for a one-day event.
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Macy's partners with MyCityWay to create a feature filled mobile app for the Macy's Thanksgiving Day Parade
There is only one holiday that Americans enjoy more than Thanksgiving Day (that would be Casimir Pulaski Day, of course), so that means that I will have to bid my loyal TNM readers adieu for the week while I travel and begin the process of ruining the holiday feast (I always do the cooking, or at least most of it).
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Q. and A. With Stuart Elliott
We break format this week to re-examine the Macy’s and “pilgrim” items.
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Macy's unmoved by 'Dump Trump' petition
As a petition encouraging Macy's to "Dump Donald Trump" continues to gain steam, with nearly 558,000 signatures, the retailer shows no sign of dropping the outspoken tycoon.
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Google Upgrades Shopping, Maps Ahead of Holidays
Google is making its own list this holiday season—or, more specifically, it's letting users do so. On Tuesday, the company was set to announce the addition of Shortlists to Google Shopping. The tool lets users bookmark and compare products featured on Google Shopping and other sites and share a Shortlist with others who can add products or leave notes on existing products (e.
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Macy's moves $500M media account to Carat
After a months-long review, Macy's has moved its media account from marketing firm WPP's MEC to another firm, Aegis' Carat, Ad Age has learned.
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