Leapfrog Enterprises
Summary
LeapFrog Enterprises Inc NYSE: LF is an educational toy company based in Emeryville, California. LeapFrog designs, develops and markets technology-based learning products and related content for the education of infant through grade school children at home and in schools internationally.The company was founded in 1995 by Michael Wood, a Stanford University, University of California, Berkeley, Haas School of Business (MBA, 1979) and University of California, Hastings College of the Law (JD) graduate, when he found no products on the market that could help his struggling son learn to read. Since then, LeapFrog has developed a number of learning platforms with a library of software titles, covering subjects including phonics, reading, writing, and math for grade school children.The idea to develop Leapfrog had already been in Wood's mind since the 1980s.
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Does my brand need an app or not?
The increasing fragmentation of communication platforms has presented brands with both opportunities and challenges when talking to their audiences. If anything, the sheer number of digital channels is causing problems for brands trying to convey their message while maintaining brand identity.
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Tablets for kids help Leapfrog rule toy fair
Video report: Best-selling tablets don't always come from Apple - toy brand Leapfrog's LeapPad collected a Toy of the Year award last week and was the best-selling toy in the last quarter of 2011.
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Barnes & Noble May Spin Off Its Nook Business
Buried in the middle of a holiday sales report, Barnes & Noble (NYSE: BKS) announced that it will “pursue strategic exploratory work to separate the Nook business” from the rest of the company. “We see substantial value in what we’ve built with our Nook business in only two years, and we believe it’s the right time to investigate our options to unlock that value,” B&N CEO William Lynch said.
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Callaway Digital Arts talks book-apps, brands and edutainment
The world of book-apps is a crowded place, with traditional publishers jostling with developers and startups (and sometimes collaborating with them) to explore the creative potential of digital books, and how to make money from them.
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New Mobile Gaming Startup Fingerprint Seeks Growth By Linking Kids, Parents
A new company from ex-Leapfrog executive Nancy MacIntyre aims to give parents better insight into the educational mobile games their kids are playing and how they are playing them by letting them share in their child’s progress through the game.
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Execs We Noticed
Recent moves in the executive world include companies like Atari, C7, Fishbowl Worldwide Media, InMage, Leapfrog Enterprises, SAY Media, Slingshot SEO, TAG Strategic, Tessera Technologies and YouWeb. Here are the details, alphabetical by company name: Atari, a leading multi-platform, global interactive entertainment and licensing company, has.
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When Should You Introduce Your Child to a Smartphone or Tablet?
This week on MediaShift, we're running a special series exploring the relationship between kids and media. The following piece comes from our partners at PBS Parents.
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NexTag Buys Product Reviews Site Wize
NexTag, the big comparison shopping site, is buying product reviews site Wize. Wize aggregates product reviews from around the web and provides product recommendations based on specific attributes people say they are looking for in a product (i. e. “vacuums” for “suction strength”). NexTag says the acquisition will allow it to provide additional information about products to its visitors.
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