Ipsos
Summary
Ipsos S.A. (Euronext: IPS) is a global market research company headquartered in Paris, France. The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Since 1990, the Group has created or acquired companies in more than 60 countries.Ipsos has organized its business into several areas of specialization: advertising research, marketing research, media and content technology research, opinion polls and social research; and quality and customer relationship management research.Ipsos' consolidated revenues totalled €943.7 million in 2009, down 3.6% percent on 2008, with an organic growth rate of -3.8 percent. In 2009, Ipsos derived 45% of its revenue from Europe, 29% from North America and 13% from Latin America.
Ipsos Twitter Mentions
Latest Ipsos News RSS Feed
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TV networks to staff: watch what you tweet on Election Day
LOS ANGELES (Reuters) - U. S. television networks face a new challenge in covering this year's excruciatingly close presidential election: prevent closely guarded exit poll results from leaking onto Twitter, Facebook and other social media platforms.
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Data Points: Digital Holidays
Multi-screen behavior has pervaded many aspects of consumers’ lives, and that’s certainly true when it comes to shopping. Google commissioned Ipsos MediaCT to find out how people plan to get their holiday gift-giving done this year and found that while just over half will research online and buy in store, a growing number plan to visit stores first and then look for bargains on the item online.
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Explore the Polling Explorer
If you haven’t checked out Reuters’ American Mosaic Polling Explorer, please do. It’s a nicely put-together visualization (if I say so myself) that Mo Tamman and others at Reuters put together to show off the rich trove of US election polling data we’ve gathered over the course of this year.
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Ticket Sales Fail to Make Hollywood’s Summer
Even higher prices could not offset empty seats this summer as ticket sales at North American cinemas declined an estimated 3 percent from the period a year earlier.
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Nelson’s Column: Live Event App Revolutionises Brand Engagement and ROI
In this blog I will show you how we brought brands & sponsors closer to their target consumers through an App at Golf Live.
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Nelson’s Column: Mobile App Revolutionises Exhibitor Engagement at Golf Event
Experiential or engagement marketing attempts to connect more strongly consumers with brands by “engaging” them in a dialogue and two-way, cooperative interaction. In today’s world CMOs are focused more than ever on returns on investment. This is putting pressure on Event & Exhibition organisers to deliver more value.
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Nelson’s Column 3: Revolutionising consumer engagement and research using Mobile Apps
From the 18th-20th May the worlds leading interactive golf event Golf Live was at the London Club. We partnered with Golf Live to develop an App that will be game changing for event organisers, marketers, exhibitors, sponsors, visitors and researchers. Together Ipsos & Golf Live pushed the boundaries of mobile technology and boldly went where no one has gone before….
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Nelsons Column 3: A game changing mobile app for the research and events industry. A new social channel is born
Having been to an interactive golf event in 2011 called Golf Live I had an idea for a concept that could potentially change event research, Golf Live and other events forever. I arranged a meeting with the Golf Live event Director, James Goode and presented the concept in December 2011. Like Captain James T Kirk’s crew on the starship Enterprise we boldly went where no one has gone before.
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The iPhone was 5 years old last week!
It’s something she has grown up with around her, and her first phone is bound to be a Smartphone. Predictive texting and keys with 3 letters are alien to her, yet a QWERTY touch-screen is just so intuitive. She asks to borrow my iPhone and all she asks nowadays is “Dad, what’s your iTunes password?” and “Dad, why can’t I watch this TV programme as we drive along?” She expects access everywhere and, with 4G coming, it shouldn’t be too long before she can.
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Microsoft Advertising Takes On Conversion Funnel
The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global director of insights and analytics at Microsoft Advertising. In its stead, Hritzuk has concocted the Consumer Decision Journey.
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