House of Fraser
Summary
House of Fraser is a British department store group with 62 stores across the United Kingdom and Ireland. The flagship London store is House of Fraser on Oxford Street in London whilst the retailer has recently undertaken its largest new store opening in Belfast. Like fellow retailers John Lewis and Selfridges, it is known for its popularity with the middle classes and perceived exclusivity.Over the years House of Fraser has purchased a number of famous stores, such as Jenners of Edinburgh, Howells of Cardiff, David Evans of Swansea, Rackhams of Birmingham, the Beatties department stores, and Harrods of Knightsbridge (which is now owned privately).
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House of Fraser targets students through social media
House of Fraser is embarking on a major social media push targeting students, with an emphasis on appealing to those who have not the considered the brand before.
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Pedestrians have a ‘Wilde Weekend’ in Oxford and Regent Street
Over one million people descended upon Regent Street and Oxford Street this weekend for two days of festive shopping and entertainment at the annual Shop West End VIP Weekend 2011, organised by creative event production company Wilde Ones. The Very Important Pedestrians (VIP) weekend sees the iconic London streets become traffic free for two days.
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Picture gallery: Shop West End VIP Weekend 2011
More than one million people visited London's Regent Street and Oxford Street this weekend (10-11 December) as the two roads were pedestrianised for the annual Shop West End VIP Weekend.
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House of Fraser and O2 team up for mobile campaign
House of Fraser has teamed up with O2 to launch a mobile marketing campaign which marks the first time a brand has integrated O2's media services and its free Wi-Fi offering in one campaign.
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Ted Baker to introduce 'click and collect' service
Designer brand Ted Baker will plunge into the increasingly crowded 'click and collect' marketplace at the end of the month, in a move to ramp up its multi-channel offering.
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Eight out of 10 brands not ready for mobile
Nearly eight out of 10 brands working with Google do not have a mobile-optimised website, and they should learn from leading retailers such as House of Fraser and Marks & Spencer, according to Ian Carrington, head of mobile (EMEA), Google.
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Greenlight appoints director of social media
Search agency Greenlight has bolstered its social media credentials with the appointment of Anna O'Brien from Citibank as its first director of social media.
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House of Fraser hires search and social agencies
House of Fraser, the privately owned department store, has appointed two specialist digital agencies in a bid to double its online sales to £100m in 2011.
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Nectar launches virtual fashion high street
Nectar is launching a fashion site with its retail partners to compete directly with the likes of Asos.
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Polo Ralph Lauren launches UK e-commerce site
Clothing label Polo Ralph Lauren has launched a UK version of its e-commerce site to widen its availability to UK customers.
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