General Mills
Summary
General Mills, Inc. (NYSE: GIS) is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.The company can trace its history to the Minneapolis Milling Company, founded in 1856 by Illinois Congressman Robert Smith, which leased power rights to mills operating along Saint Anthony Falls on the Mississippi River.
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Advertising Research Foundation Gets Its First Female Leader
Gayle Fuguitt, a longtime research executive at General Mills, is to be introduced to the Advertising Research Foundation’s members on Monday.
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Brands Brace for Deluge of New Domains in April
The launch of hundreds of new top-level domains, such as dot-app, dot-music, even dot-sucks, is only two months away, and skittish advertisers are bracing for a return to the Web’s Wild West days.
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Forget a social strategy – it’s what a brand has to say that really matters
If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again. Why? Simple. The very term social media has become a stumbling block. It gets in the way of the real question of what it is that brands are trying to achieve.
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Real-Time Bidding's Biggest Buyers
EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms versus direct relationships with publishers will make up 13 percent of U. S. display spending in 2013, the research firm projected. Supply-side platform Rubicon Project has an idea on who’s driving the shift.
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Leo Burnett Has Its Own 'Saatchi 17' Problem
In a situation reminiscent to the “Saatchi 17,” a group of agency General Mills’ staffers who walked out in 2005 with the expectation of working for their cereal client elsewhere, last Friday eight Leo Burnett staffers with Kellogg's experience left to start their own agency. In a court injunction filed against them by Burnett, the Chicago agency alleges the renegade group are in line for a multimillion-dollar Kellogg's CRM project which they worked on at Burnett and its marketing services arm, Arc—and that's not okay, since their departure would essentially force the client's hand.
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McDonald's Backs Off Online Viral Marketing to Kids
Faced with the possibility of regulatory action, McDonald's has quietly changed how its Happy Meal website interacts with children. The company eliminated its controversial forward-to-a-friend option, which encouraged kids to email e-cards, links and photos to friends and family.
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Pebbles Boulders, Alpha Bits now Safer for Children
Cereal companies that pledged to cut sugar and increase whole grains in the 21 brands marketed to children are making progress, according to the industry's own estimate. Today, more than 70 percent of cereals marketed to kids have 10 grams or less of sugar and 33 percent have 9 grams or less, an industry self-regulatory group said Tuesday.
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Media Decoder Blog: General Mills Adds Social Media to Product Pitch
General Mills is turning to social media like Pinterest to help introduce a new product it calls Fiber One Chewy bars.
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General Mills Adds Social Media to Product Pitch
General Mills is turning to social media like Pinterest to help introduce a new product it calls Fiber One Chewy bars.
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Catalina: Marketers Waste Millions on Wooing Demos
Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system.
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