Fortune
Summary
Fortune is a global business magazine published by Time Inc.'s Fortune|Money Group. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest media conglomerate. Fortune's primary competitors in the national business magazine category are Forbes, which is also published bi-weekly, and BusinessWeek. The magazine is especially known for its annual features ranking companies by revenue. CNNMoney.com is the online home of Fortune, in addition to Money and Fortune Small Business. Fortune was founded by Time co-founder Henry Booth Luce in February 1930, four months after the Wall Street Crash of 1929 that marked the onset of the Great Depression.
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Fortune's 'Trusted Original Content' for advertisers
Where does your publication stand on native advertising? Well, Fortune is taking it one step further by creating exclusive content for its advertisers, through its Trusted Original Content (TOC) offering, that they can display on their own platforms, rather than just on Fortune's. The content will reportedly include articles, videos, and newsletters.
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YouTube set to launch Spotify rival as music-streaming gets crowded
YouTube, which has been quietly talking to music studios for months, is poised to launch a streaming service this year according to Fortune. The report says the service will mimic Spotify by offering listeners a choice between an ad-supported model and a paid subscription version.
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Fortune on the French
The abrasive tire CEO Maurice Taylor made news last week when he lashed out at French workers as "lazy" good-for-nothings. Fortune goes along with that line in a piece run under this clickbait headline and subhed: Are the French really that lazy? A U. S. manufacturing executive ignited a firestorm after calling the French economy uncompetitive due to its unproductive.
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Sharing is caring
After Muck Rack co-founder Gregory Galant wrote a guest column for Fortune last November, he wanted to see how it was being shared over social media and by whom. Fortune's site happens to have those little "shared by" counters on its articles, making it easier for Galant to track article shares, but many sites do not.
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Time Warner in Talks to Sell Off Majority of Magazines
The media company could retain flagship titles like Time, Sports Illustrated and Fortune but sell the rest.
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Media Decoder Blog: Time Warner in Talks to Sell Off Majority of Magazines
The media company could retain flagship titles like Time, Sports Illustrated and Fortune but sell the rest.
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Time Warner reportedly in talks to sell off its publishing business
News Corp is spinning off its own publishing division, and now Time Warner is reportedly looking to sell off Time Inc. , its publishing division, Time publication Fortune reported Wednesday.
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Report: Time Warner to shed most magazines
“A serious buyer is in talks with” Time Warner about buying most of its magazine properties, James Bandler, Doris Burke and Jennifer Reingold report in Fortune. The deal is in “a formative stage and may never … Read more.
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Huey, Luce, and the news
At year-end, Time Inc. editor in chief John Huey quietly announced plans to head to a fellowship at Harvard after an 11-year run (six in the top job) on the Mount Olympus of magazine journalism. On his way up, he ran Fortune, coauthored Sam Walton’s autobiography, and held various jobs at The Wall.
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Amazon’s Jeff Bezos gets more kudos, but challenges loom
It’s been a good year for Amazon CEO Jeff Bezos. In November, Fortune Magazine named him its Business Person of the Year for 2012 and now Harvard Business Review taps him the second-best CEO in the universe in an update to its original rankings posted in 2010. Because of HBR’s methodology, Apple CEO Tim Cook was not eligible and his predecessor Steve Jobs, who passed away last year, was ranked as the top-performing CEO over the past 17 years.
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