Ford of Britain
Ford Motor Company Limited was the manufacturing and sales arm of the Ford Motor Company for the United Kingdom and originally also Ireland. The firm both sold and manufactured cars, commercial vehicles, and farm tractors for sale in the United Kingdom and other countries. In 1967, Ford Europe was formed with Ford of Britain becoming part of the new group.The first Ford cars, three Model As, were imported into the UK in 1903 and the first dealership in Southampton opened in 1910. In 1909 the Ford Motor Company (England) Ltd. was established with an office in 55 Shaftesbury Avenue, London under the chairmanship of Percival Perry.
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In the last decade British newspapers have seen ad revenues tumble from $7.
Ford of Britain is revamping its marketing strategy in an effort to strengthen its appeal as a trusted car marque.
Ford is preparing an integrated ad campaign that will flag up the value of its vehicles, rather than focusing on price-led promotions.