Exxon

Summary

Exxon is a brand of motor fuel and related products sold by ExxonMobil. From 1972 to 1999, Exxon was the corporate name of the company previously known as Standard Oil Company of New Jersey or Jersey Standard.Exxon formally replaced the Esso, Enco, and Humble brands in the United States on January 1, 1973. The Esso name was a trademark of Jersey Standard Oil, and attracted protests from other Standard Oil spinoffs because of its similarity to the name of the parent company, Standard Oil. As a result, Jersey Standard was restricted from using Esso in the U.S., except in those states awarded to it in the 1911 Standard Oil antitrust settlement.In states where it was restricted from using the Esso name, the company marketed under the Humble or Enco brands.

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