Experian
Summary
Experian plc, formerly known as CCN Systems, is a global credit information group, with operations in 36 countries. The company employs 15,500 people with corporate headquarters in Dublin, Ireland and operational headquarters in Nottingham, England and Costa Mesa, California, U.S. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.The Company was founded by John Peace in 1980 in Nottingham as CCN systems, an information services business owned by GUS plc.In 1996 GUS plc acquired the US credit reporting business Experian, formerly known as TRW Information Services, from Bain Capital and the Thomas H. Lee Partners.
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Faster email opens and clicks are occurring
The "immediacy of mobile" is to blame for email open and click rates occurring more frequently in the first day post-delivery, according to an Experian Marketing Services analysis. And reportedly, "mobile email opens and clicks tend to peak around mealtimes. " Here is a look at at what frequency you should expect email speed of response.
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Direct Marketers Crank Up Lobbying Campaign
The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its life.
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One-Fourth of Mobile Website Visits Were to Google Properties
Google properties dominated the top mobile websites in terms of market share of visits during the week ending February 23, 2013, according to Experian Marketing Services. Experian introduced Hitwise Mobile at the beginning of March, a new offering that will provide data on mobile internet activity, including weekly website rankings from mobile devices, share of [.
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Facebook Graph Search: Prepare your Page
Facebook’s search bar has been uncomfortably inadequate for a long time; it feels a bit like a book search on an early 2000s university library PC. I always used to end up going back to the shelves armed with the alphabet.
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Pinterest gets serious about recipe inspiration with Punchfork buy
A good deal of Pinterest’s members are already using the social network as a visual recipe book, so Pinterest has decided to make its love for food official by scooping up Punchfork, a recipe portal that aggregates culinary ideas from blogs and cooking sites across.
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Turning Pins Into Purchase on Pinterest
The Pinterest hysteria from the early months of 2012 may have abated, but marketers’ interest in the social scrapbooking site is only accelerating. However, just what to do with Pinterest and how to measure its impact remain two big open questions for brands.
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How consumers share and what marketers must do to engage [infographic]
Experian have released a new piece research that explores how consumers share data, much of which is generated through social networks, and looks at how marketers can use this data to engage consumers. While younger people are far more comfortable with the idea of sharing data with brands, high numbers of people from all age groups are happy to share information and engage with brands, so long as they trust them.
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Berlin start-ups seen ripe for money as GP Bullhound moves in
Berlin, one of Europe’s self-anointed tech start-up hubs, could be about to see a lot more investment and acquisition.
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Branding clampdown hands non-sponsors Olympic-sized online marketing boost
Can this be a surprise? The seemingly draconian way that Locog is attempting to protect the rights of Olympic sponsors appears to be backfiring and is diverting traffic and attention to their fiercest rivals, according to data from Experian.
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Experian Marketing Services CEO Seeley On Conversen Acquisition And Audience IQ Impact
Matt Seeley is President of Experian Marketing Services. Seeley recently discussed his company's acquisition of Conversen with AdExchanger. Conversen develops "interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels," according to the Experian press release announcing the purchase. Read it.
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