Deutsch Inc.
Summary
Deutsch Inc. is a notable American advertising agency.Founded in 1969 as David Deutsch Associates, Inc., in 1989 the founder's son Donny Deutsch took over the agency and led it through a period of growth and creative accolades, including:Clients include Olympus, DirecTV, PlayStation, T.G.I. Friday's, Sports Authority, Ikea, Saturn, Under Armour, and Snapple.Deutsch was sold to the Interpublic Group of Companies in 2000..
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Ad of the Day: Volkswagen
Last September, Volkswagen released a notable commercial from Deutsch that was all about the infectious power of laughter. That ad earned millions of views, and probably as many smiles. Now, though, the automaker and agency are backtracking a little. Not every laugh, it turns out, is quite so heartwarming.
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Four Shops Vie for Sony PlayStation
About five years after hiring Deutsch/LA as its lead agency, the company is considering a change. The incumbent is defending its turf against three other shops; sources identified them as 180LA, Bartle Bogle Hegarty and Anomaly.
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Behind Deutsch's Star-Studded Sandy PSA
As the lights in Deutsch New York’s offices came back on Nov. 6—a week after Hurricane Sandy had rendered most of lower Manhattan without power—Donny Deutsch got a call from Gov. Andrew Cuomo’s office. Would Deutsch’s agency help create a campaign to raise money and manpower to help victims of the storm rebuild their homes?.
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MDC Partners Hires Chief Growth Officer
MDC Partners has poached Deutsch’s Chad Saul to lead business development efforts at the Canadian holding company.
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The Webby Awards Celebrate the Internet in 5 Words or Less
The Webby Awards, the Internet's big night out, brought together celebrities, media types, politicians, and innovators of all stripes to celebrate the glorious world and work of the Internet. As is tradition on the Web, it's best to keep things brief, so all Webby acceptance speeches are asked to be kept to just five words or less.
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Advertising: ‘The Pitch’ Gets Ad Agencies Into Reality TV
It’s not bug-eating. In “The Pitch,” two agencies will compete to sell campaigns to a real marketer, which may decide to use it.
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Aruba Reviews Enter Final Stages
The Aruba Tourism Authority has privatized and installed new leaders. Could new agencies be far behind?.
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Thanks to Facebook, IPG Has a Strong Quarter
Interpublic Group can thank its wise investment in Facebook for strong third quarter financial results. After selling half of its stake in the social network in August for $132 million, on Friday IPG reported a dramatic jump in its profit for the quarter, to just over $208 million. That's more than four times the $42.
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