De Beers
Summary
De Beers and the various companies within the De Beers Family of Companies are in the diamond, diamond mining, diamond trading and industrial diamond manufacturing sectors. It is by far the largest company in all these categories.De Beers is active in every category of industrial diamond mining: open-pit, underground, large-scale alluvial, coastal and deep sea. Mining takes place in Botswana, Namibia, South Africa and Canada.Cecil Rhodes, the founder of De Beers, got his start by renting water pumps to miners during the diamond rush that started in 1871, when an 83.5 carat diamond was found on Colesburg Kopje (present day Kimberley), South Africa.
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Advertising: Seeking Success by Helping to Feed the Hungry
Run 10 Feed 10, an initiative backed by Unilever, Women’s Health magazine, the Feed Foundation and others, will use 10-kilometer races to generate donations of food to the poor.
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JWT's Benjamin Makes First Big Move
The appointment of Matt MacDonald and Ryan Kutscher as co-chief creative officers of JWT's New York office represents North American creative chief Jeff Benjamin's first big move since he started in February—and one that embraces both JWT's past and its future.
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Talk to Her
It won’t come as a revelation to many that Harley-Davidson markets to women, the focus of several of the iconic motorcycle brand’s digital initiatives and promotional events. What might surprise them is that one of America’s most famous—andmacho—brands has been advertising to women since the 1920s.
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Real Life, Only Better: Augmented Reality Takes Off
My favorite technology -- augmented reality, or AR -- lets anybody feel like Harry Potter, except that you make magic with a computer or mobile device instead of a wand. I call it "real life, only better" because it takes a live scene and puts useful or entertaining images, video, graphics -- whatever -- on top of it.
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Perspective: Rock of Ages
Harry Oppenheimer had a problem. It was September 1938, and with war smoldering in Europe, market prices of diamonds—a commodity that had been cornered by his father’s company, De Beers Consolidated Mines, Ltd. —were plummeting. Concluding that the company’s survival lay in penetrating the American market, Oppenheimer came to Philadelphia and looked up the N.
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The Stealthy World of Brands
Not unlike other forms of social manipulation, product placement traces back to the golden era of Hollywood. In the late 1930s, the De Beers diamond cartel, desperate to sell diamonds in the Depression, gave its ad agency, N. W. Ayer, a truly daunting assignment: implant in the minds of American men the idea that buying a quarter-carat diamond would let them have their way with women.
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Robb Report on iPad Puts Luxury at Fingertips
You think the iPad is a luxe product? Try Bentley autos, Padron Maduro cigars, De Beers diamonds and Gulfstream G150 private aircraft. It almost feels as if The Robb Report’s Best of the Best annual is slumming it a bit when it puts these products onto the Apple tablet.
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Links on Twitter: The demands of blogging, Freakonomics spins-off and OC Register gets a mobile boost
Heading to Austin for SXSW interactive? Here are 20 panels for journalists to consider http://nie. mn/gsytkw.
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