ComScore
Summary
comScore (NASDAQ: SCOR) is an Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior.comScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of Information Resources (one of the world's largest market research companies) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s. Magid and Gian came up with the idea while working with one of the original investors in the company, Mike Santer, who thought up the concept of creating a very large consumer panel online to track online commerce.
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NBC News Digital Names Yahoo's Hillary Frey as Editorial Director
NBCNews. com has made nearly a dozen new hires to bolster the news site, including Yahoo News editor in chief (and former Adweek managing editor) Hillary Frey as editorial director, The Wall Street Journal reported today.
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The future of real time bidding lies with improving the advertising experience
Since its emergence in 2010, Real Time Bidding (RTB) has been one of the most over-hyped technologies in advertising. I wrote an article last year where I talked about RTB actually being a huge disappointment and this struck a chord with a number of advertisers that we’ve spoken with who can’t see what all the fuss is about.
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5 ways publishers can capitalize on mobile trends
Audiences are using their mobile devices. Because of that fact (supported by comScore's 2013 Mobile Future in Focus report), media companies need to make their content available on mobile devices, whether or not the revenue is immediately there. Here are 5 ways for publishers to tackle mobile. Original Story:.
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Pinterest offers new tool, lays base for money-making features
SAN FRANCISCO (Reuters) - Online scrapbook Pinterest is rolling out new tools that will show businesses the number of visitors it delivers to their websites, part of the fast-growing start-up's efforts to build a base for the introduction of money-making features.
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Seven of the best media acquisitions of the 21st century
M&A activity in the media industry fell following the financial crisis, but in recent months there have been signs of an increase in activity. Much of that is down to the constant disruption facing media businesses as they try to reshape themselves around their strategic priorities.
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comScore releases annual report on the Canadian digital market;The SoDA Report finds most digital marketing budgets to grow at in 2013
The digital measurement and analytics firm comScore today released its annual report on the Canadian digital media market, 2013 Canada Digital Future in Focus – the report can be downloaded on the comScore website.
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With 200 million members LinkedIn is now valued at more than $18 billion
As we reported in January LinkedIn revealed it had hit a significant milestone as it passed the 200 million-member mark.
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‘We’re working hard to get out of paper ads’
It’s hard to overstate the velocity and magnitude of the shift from mass to target marketing in an era when, as ComScore reports, 50% of mobile users have smartphones and 37% of digital page views occur on mobile screens instead of desktops. But don’t take my word for it. Instead of attempting to characterize the disruptive impact of these changes on newspapers and other mass media, I am.
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John Battelle Replacing Deanna Brown as CEO of Federated Media
Federated Media Publishing, the sprawling blog network that represents such sites as Boing Boing, The Awl, GigaOm and Freakonomics, is in transition. Founder John Battelle is returning to the CEO role, while Deanna Brown, who’s held that title since 2009, is leaving the company.
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Publishers see gap in mobile measurement
For years, publishers have griped about the accuracy of comScore's online measurement numbers, pointing out that its panel-based measurements often differ, sometimes significantly, with their own internal figures. Now, publishers have a new list of gripes, starting first and foremost with measuring the mobile audience. Original Story:.
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