Car and Driver
Summary
Car and Driver is an American automotive enthusiast magazine. Its total circulation is 1.31 million. It is owned by Hachette Filipacchi Magazines. Originally headquartered in New York City, the magazine has been based in Ann Arbor, Michigan since the late 1970s.Car and Driver was founded as Sports Cars Illustrated in 1955. In its early years, the magazine focused primarily on small, imported sports cars. In 1961, editor Karl Ludvigsen renamed the magazine Car and Driver to show a more general automotive focus. 2005 marked the 50th anniversary of Car and Driver.Car and Driver once featured Bruce McCall, Jean Shepherd, Dick Smothers, and Brock Yates as columnists, and PJ O'Rourke as a frequent contributor.
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Zinio's new library program with partner Recorded Books is moving out of beta phase as the number of library systems signing up quickly begins to grow
There has not been a week that goes by, it seems, that I do not stumble upon a new story in a local newspaper about its local library now offering digital magazines as part of its services. The new development is the result of an effort by digital newsstand company.
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People On The Move | 12.20.12
Michael Austin has been appointed as automotive editor at Popular Mechanics. Austin was formerly the technical editor at Car and Driver.
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Steve Smith's Eye on Digital Media—May 2012 Versus April 2012 Boxscores: Video Vaults, Lettuce, and the Return of "Synergy"
The Internet traffic machine giveth and it taketh away. May saw overall gains for most sites even as the warmer weather begins to draw people out of doors. But in a device-driven always-connected world, what does seasonality matter anymore, anyway? Some sites naturally gain in the late spring. TheWeek. com.
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Stock Watch: Comcast and Disney Are Winning Wall Street "Gold"
The high ratings and mostly favorable reviews thus far for Comcast Corp. -owned NBC 's multi-platformed Olympics programming are paying off financially, with the stock's value +7. 4% over the past five weeks (August 3 excluded) and +30. 9% year-to-date. If that momentum continues, the many gold-medal-winning. . .
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Guest b2b Commentary by GlobalSpec Inc. Senior VP Chris Chariton—Building a Case for Marketing in the Boardroom
It goes without saying that a marketer's job has always been challenging—and in recent years, we have been faced with more obstacles to overcome than ever before. Between a tough business environment that has prompted some companies to cut marketing spending, an explosion of digital marketing channels. . .
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min's Weekly Boxscores (week of August 6, 2012)
MIN’S WEEKLY BOXSCORES (week of August 6, 2012) Issue Date 2012 Ad Pages Issue Date 2011 Ad Pages % of Diff. YTD 2012 YTD 2011 % of Diff. AMERICAN PROFILE 8/05 8. 85 8/07 7. 60 16. 45 283. 68 287. 44 -1. 31 BLOOMBERG BUSINESSWEEK 8/06 21. 91 8/08 24. 00 -8. 71 808. 27 822. 00 y -1. 67 CONGRESSIONAL QUARTERLY 8/06. . .
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"Brides" Returning to a Bimonthly Makes Wedding-Planning Sense
We know the reason is technology, with Brides ' many platforms making the more expensive print edition less necessary. But at the same time, bridal is a sector where the engaged woman uses the magazine as a reference. . .
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"Car and Driver" Diversifies Audience Acquisition Strategy with "Connect"
Car and Driver has just introduced a new "social reader" called Car and Driver Connect. Once readers opt into the service, C&D Connect automatically includes what they are reading on CarandDriver. com, comments they make, and star ratings they've given vehicles via a ticker-like feed on their. . .
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Hearst Programs Its Brands for YouTube
Can print publishers hold their own in the unfamiliar world of high-quality TV? Hearst, one of the publishers that have signed on to YouTube’s quality content push, will soon provide some answers with its two forthcoming YouTube channels.
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Digital newsstand Zinio rolls out a suite of design and interaction tools for publishers – Zinio Fusion
San Francisco based Zinio, the largest digital newsstand company, today announced that they would be rolling out a new suite of design tools for publishers and advertisers. Zinio Fusion will offer three tools for enhancing design and interaction of their customer's digital magazines.
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