California Milk Processor Board
Summary
The California Milk Processor Board is a nonprofit marketing board funded by California dairy processors, and administered by the California Department of Food and Agriculture, most famous for its Got Milk? advertising campaign. It is also known for its "Happy Cows" campaign, used for their Real California Cheese and Real California Milk advertisements.The organization was created in 1993 to counter falling sales of milk as Americans switched to soft drinks, health drinks, and other beverages.The board is separate from the California Milk Advisory Board, which created the Happy Cows campaign and is more geared toward the cheese industry.In 1993, the Board launched its most successful and longest-lasting campaign, "Got Milk?".
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Ad of the Day: California Dairy
There are things that would seem to transcend the need for advertising: sunshine, friendship, happiness … cheese. Because cheese is the best, right? If you don't enjoy cheese, there's probably something wrong with you. (And don't use that "lactose intolerant" excuse—you'd be eating cheese if you could.
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MDC Partners Hires Chief Growth Officer
MDC Partners has poached Deutsch’s Chad Saul to lead business development efforts at the Canadian holding company.
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Ad of the Day: Got Milk?
The California Milk Processor Board (CMBP) is picking on plant-based alternatives to milk in Goodby, Silverstein & Partners' latest work under its classic tagline for the dairy association.
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Campaign Spotlight: Campaign Says: ‘Got PMS? Get Milk’
A new campaign from the California Milk Processor Board discusses premenstrual syndrome by aiming at men in quirky, humorous ways.
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