Burson-Marsteller
Summary
Burson-Marsteller is one of the largest public relations agencies in the world. Formed by Harold Burson and Bill Marsteller in 1953, it is now a unit of Young & Rubicam, which is owned by London-based WPP Group. The firm has 58 wholly-owned and 45 affiliated offices in 59 countries across six continents.Burson-Marsteller can trace its beginning to the one-employee business started by Harold Burson in 1946, which was operated as Harold Burson Public Relations in an office space provided by one of his two clients. Burson initially marketed himself as a business-to-business specialist based on his pre-military three-year association with a large engineer-builder that became his first client.In January 1953, Harold Burson proposed a merger between his firm and the Chicago-based business-to-business focused advertising firm Marsteller Gebhardt & Reed.
Burson-Marsteller Twitter Mentions
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NFC - Near Field Communication
By Burson-Marsteller (2012). What is near field communication and it's role in mobile payments.
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Luxury
By Burson-Marsteller (2012). The 12th Consumer Connect survey focuses on Luxury to better understand the perception and purchasing behavior of CNN brand users towards a particular market/category.
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News From the Advertising Industry
Account assignments, executive appointments and miscellaneous news from advertising agencies.
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Microsoft taps spinmeister Mark Penn as special projects chief
This is really interesting. Mark Penn, the spin king/pollster who had headed up PR firm Burston Marsteller, worked with Bill Clinton on Monica-Gate, and advised Hillary Clinton’s 2008 presidential campaign, is now taking on Microsoft.
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Twitter beats YouTube and Facebook as top social platform among Fortune 100 firms [infographic]
We reported a little while a go that Twitter was the most popular social network among FTSE 100 companies. That is echoed here with Burson-Marsteller’s latest social media check-up.
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Sorrell's WPP reports revenues of £2.4bn
Sir Martin Sorrell's WPP, the world's largest marketing services group, has raised its profit target for this year after reporting a better-than-expected 4% growth in underlying revenues to £2. 4bn in the first quarter.
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3-D Printing Revolution
By Burson-Marsteller (2012). Dictionaries have multiple definitions of the verb “to print” but none of them remotely conjure up images of objects like prosthetic jaws, jewellery, lampshades, iphone covers , shoes or even museum exhibits — all of which can now be printed with the help of special 3D printing machines.
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MRM Adds to its Global Management Team
MRM has added to its global senior management team. On Thursday, the global digital and direct agency announced that it has tapped Sue R. E. Geramian to fill the new position of senior vp, global brand communications. Geramian is based in New York and will report to Bill Kolb, MRM's CEO.
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RISE of QR CODES
By Burson-Marsteller (2011). Its only now, following the rise in uptake of smartphones and the parallel development of new mobile marketing strategies, that QR codes are becoming mainstream.
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Future of Disaster
By Burson-Marsteller (2011). 21st century organisations need to be ready with well-tuned capacities for anticipation and adaptation, innovation and collaboration to disasters.
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