Arbitron
Summary
Arbitron is a leading consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau (ARB) by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s. Arbitron's initial business was the collection of television broadcast ratings. The company changed its name to Arbitron in the mid 1960s, the namesake of the Arbitron System - a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York, it gave instant ratings data on what people were watching.
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Latest Arbitron News RSS Feed
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The New CNN Gets Into the Big Data Game
CNN is once again trying its hand at the analytics game in the upfront, only this time it has the backing of a larger partnership. The cable news network is joining forces with Nielsen and Arbitron to create CNN All-Screen, which will measure out-of-home and cross-platform viewing to create a more accurate measurement for the network’s ad impressions.
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Your Sluggish WiFi Nightmare Could Soon Come to an End
Anyone that has used WiFi recently doesn't have to be told that WiFi networks, particularly in public hot spots like airports and conferences, can be iffy, depending on how many people go on at the same time. Today, more than 60 percent of mobile data consumption happens on WiFi networks, per Arbitron Mobile.
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Daily Must Reads, December 19, 2012
The best stories across the web on media and technology, curated byLeandro Oliva. 1. How does Wikipedia deal with a mass shooting?(Nieman Lab) 2. Fox's bloody t-shirt: Newtown images show risks of automated ads(paidContent) 3. Facebook prepares to bring video ads to news feed, aims for TVdollars(Ad Age) 4. Am I the product? users react to Instagram's terms of service shift(GigaOM) 5.
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The Breakfast Meeting: Nielsen Buys Arbitron, and Instagram's New Ad-Friendly Rules
Known for its TV ratings, Nielsen buys a company known for its radio ratings; Richard Engel of NBC News is released after being held in Syria; independent bookstores report improved sales, despite the lack of a breakout hit; Instagram, now part of Facebook, issues new terms of service.
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Media Decoder Blog: The Breakfast Meeting: Nielsen Buys Arbitron, and Instagram's New Ad-Friendly Rules
Known for its TV ratings, Nielsen buys a company known for its radio ratings; Richard Engel of NBC News is released after being held in Syria; independent bookstores report improved sales, despite the lack of a breakout hit; Instagram, now part of Facebook, issues new terms of service.
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Whoa Nielsen! Twitter Tie-In, $1.3B Arbitron Deal Shake Up Ratings Game
Nielsen has for years sought ways to measure the interplay of social media activity and TV viewing. Its new “multi-year” deal with Twitter is a tacit acknowledgement that Nielsen can’t close the media measurement loop on its own. There’s a similar observation to made about this morning’s announcement that Nielsen is buying long-time audience measurement rival, Arbitron, [.
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Nielsen Acquiring Arbitron in Bid to Expand Measurement Abilities
Nielsen Holdings has signed a definitive agreement to acquire Arbitron Inc. , an international media and marketing research firm, the company announced today.
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Media Decoder Blog: ESPN, Aided by Arbitron and comScore, to Follow the Audience Wherever It Goes
The plan is to measure the media consumption patterns of consumers across five platforms: radio, television, mobile phones, tablets and desktop computers.
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ESPN, Aided by Arbitron and comScore, to Follow the Audience Wherever It Goes
The plan is to measure the media consumption patterns of consumers across five platforms: radio, television, mobile phones, tablets and desktop computers.
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TiVo shifts focus to analytics, pays $20M for TRA
TiVo has made a bold step away from its roots as a pioneering manufacturer of DVR set-top boxes and toward a possible future as a leading TV audience research company.
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