Adweek
Summary
Adweek (aka Ad Week or Adweek - Eastern Edition) is a weekly American advertising trade publication that was first published in 1978. Adweek covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet. Adweek publishes a blog, Adfreak, which covers the intersection of advertising and pop culture. Adweek is currently owned by the Nielsen Company, a Dutch publishing and research conglomerate controlled by a consortium of private-equity firms. As the second-largest advertising-trade publication, its main competitor is Advertising Age. Related publications: Adweek Magazine's Technology Marketing (Adweek mag tech market, ISSN 1536-2272), and Adweek's Marketing Week (aka Ad Week's Marketing Week, ISSN 0892-8274). In 1990, Affiliated Publications Inc., the parent of the company that publishes The Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek.
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The 10 Best Upfront Presentations (So Far)
The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in a bid to impress said execs into turning their pockets inside-out.
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Google explains why Adweek ‘survey wall’ stopped Gawker editorial director
Scott Kidder, director of editorial operations at Gawker Media, said it was “desperate” that Adweek’s website tried to get him to share a story on Facebook, Twitter or Google+ before he had read it.
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Google Says Forced "Sharing" Is a Bug, Not a Feature
Google is offering publishers a new tool that lets them force users to “share” a story before they read it themselves.
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Google: Adweek’s “share wall” is a bug, not a feature
Scott Kidder, director of editorial operations at Gawker Media, tweeted his indignation this morning when he found himself forced to share an Adweek article via Facebook, Twitter, or Google+ if he wanted to read beyond the opening few paragraphs. (The rest of the story was blocked by grey boxes, as you see above.
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Fast Chat: Larry Kramer
Larry Kramer, the founder of MarketWatch, was named president and publisher of USA Today. The appointment comes as the Gannett flagship, like most newspapers, faces declining print advertising and circulation revenue while struggling to monetize its digital audience. Kramer, who is a veteran journalist as well as media executive, spoke with Adweek about his plans for a new news distribution model, content verticals, and his unconventional new office location.
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Daily Must Reads, May 14, 2012
The best stories across the web on media and technology, curated by Lily Leung. 1. Following resume snafu, Yahoo CEO to step down (AllThingsD) 2.
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Creative Week: It’s a Wrap
Some of the most imaginative, colorful figures in advertising, art, film and beyond gathered in Brooklyn’s Dumbo neighborhood to talk about making things. Adweek was on hand to watch them swap ideas, work and play. Click below to view the Galleries: Day One Day Two Day Three.
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Facebook Gets Earful on How to Spend IPO Cash
With Facebook expected to go public this Friday, May 18, Mark Zuckerberg is already getting an earful from Wall Street about what he needs to do to boost earnings. Madison Avenue and the digital ad world are also having their say.
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Dish’s ad-skip feature: bargaining chip or potential lawsuit? [with, ironically, TV ad for it]
Dish Network has a new feature that allows subscribers to skip TV commercials, a capability so controversial that it inspired lawsuits when ReplayTV introduced it 12 years ago.
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AOL's 'Off-Tune' Sales Strategy Puzzles Some
In explaining AOL’s disappointing display ad results in Q1, a surprising frank CEO Tim Armstrong offered several explanations. During Wednesday’s earnings call, Armstrong said, “we have had a display strategy that was probably off-tune. ”.
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