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New study predicts that local advertising will grow 2.6% through 2016, but will shift to mobile and online
TNM normally doesn't reproduce press releases, but this one seems worth reproducing in full. It is a new study that looks at local advertising growth and where those dollars will be spent. According to BIA/Kelsey's Media Ad View reports, local advertising spending will experience a compound annual growth rate of 2.
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Ad exchange Centro shields publisher data
Advertising exchanges are still viewed warily by some publishers, which fear that they will commoditize their inventory and undercut their pricing. To address these concerns, Centro has partnered with Krux to launch an ad exchange for premium publishers that shields their audience data from third parties. Original Story:.
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Production techniques in cosmetics advertising: 12 months on
In April 2011, CAP and BCAP launched a Help Note on the use of production techniques in cosmetics advertising. How has that guidance impacted on complaint levels and ASA adjudications over the past 12 months?.
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OgilvyOne names Annette King as EMEA chief executive
OgilvyOne has promoted its chief executive, Annette King, to UK chairman and chief executive of Europe, the Middle East and Africa.
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Ocean Outdoor sold to the private equity arm of Lloyds bank for £35m
Outdoor ad firm owns sites such as London's Imax, Eat Street at Westfield and Two Towers West on Hammersmith flyover.
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Moat, 24/7 Media (and WPP) Look To Engage Brands; Krux Powering Centro Brand Exchange
Here's today's AdExchanger. com news round-up. . . Want it by email? Sign-up here. Engaging The Server Brand engagement player Moat has made a deal with WPP Group's 24/7 Media to embed Moat tech into the 24/7 ad server. The release explains, "Publishers using 24/7 Media's propriety ad serving technology, 24/7 Open AdStream, can utilize Moat’s solution through [.
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Response: Will We Really Grow Display By Incentivizing Low Bidding?
"The Sell-Sider" is a column written by the sell-side of the digital media community. Today's column is in response to "Second-Guessing the Second-Price Auction Model" and written by Jonathan Wolf, Chief Buying Officer at Criteo, a buy-side, display ad tech company. Esco Strong at Microsoft wrote an interesting piece in a personal capacity on this [.
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The Great Banner Ad Debate
There’s been a lot of talk recently about the “end of the banner ad era” and the rise of so-called native monetization models. At the same time, AOL and others are pushing to rethink the display ad format. Digiday asked a. . .
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Ad execs say jury still out on Facebook as medium
NEW YORK/LONDON (Reuters) - General Motors Inc's decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but Top advertising executives say it's far too early to know if the site will take off as an advertising platform.
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Ad execs say jury still out on Facebook as medium
NEW YORK/LONDON (Reuters) - General Motors Inc's decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but Top advertising executives say it's far too early to know if the site will take off as an advertising platform.
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