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Analyze Offline Data to Refine B2B Social Media Efforts

Steve Reeves @ Social Media B2B - on 4/9/12

Many B2B companies do not realize that they already have a treasure trove of data waiting to be analyzed, to provide guidance for a variety of marketing activities, including their social media efforts.
- Business Analyst
3 Tips to Optimize Your B2B Social Media Marketing Mix

Steve Reeves @ Social Media B2B - on 12/7/12

Having spent a number of years marketing B2B products in the financial services space, the concept of marketing mix modeling has been beaten into me. For those who aren’t familiar, marketing mix modeling or MMM is the process of assigning meaning to changes in incremental sales volume based upon specific tactics used within the marketing mix, and is done by looking at historical data over a period of time.
- Social Media Marketing
- Decision making

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