Pete Robins

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Tackling brand safety issues in online advertising

Pete Robins @ TheMediaBriefing Experts' Blog - on 14/5/12

The Digital Trading Standards Group is a new initiative to ensure quality and brand safety across the online advertising world, following the work of IASH, which is being phased out. Pete Robbins, chair of the IPA Digital Media group, explains...

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B2B Media: All the latest news, features, earnings results and strategy on the modern, multi-platform trade publishing industry.
B2B Media: All the latest news, features, earnings results and strategy on the modern, multi-platform trade publishing industry.