TheMediaBriefing - Latest Patrick Smith News

Experimenting with Google+ hangouts – live, interactive broadcast conversations

Thu, May 17th 2012, 15:20 GMT

Spending time on Google+ is sometimes a lonely thing. It’s the one-handed clap of the social media platforms.

British Media Awards: Big wins for The Economist, InSkin, Huffington Post UK - plus full list of winners

Thu, May 17th 2012, 15:20 GMT

The Economist, Huffington Post and InSkin Media were among the night's big winners at the inaugural British Media Awards, the first awards to reward innovation across the industry, at Arsenal's Emirates Stadium in London. The judging committee awarded 13 awards to some of the country's brightest and best multi-platform publishers and and media technology companies.

The week in adtech: Weborama profit lift, IASH audits, brand lift most important video metric

Thu, May 17th 2012, 15:20 GMT

Our weekly roundup of interesting goings-on in the world of digital advertising has ad networks joining forces (and falling out), strong results for Weborama, advertisers agreeing brand imprint is what makes video worthwhile and and yet another data provider-network partnership.

Our new office and the importance of location in business

Thu, May 17th 2012, 15:20 GMT

When I’m out and about and chatting to people I get two questions: who do you work for?, shortly followed by where is your office?.

British Media Awards – Innovation Series: Bill Swanson from Kalooga on digital relevance

Thu, May 17th 2012, 15:20 GMT

How to attract users and keep them? Relevance - give people something they might be interested in every time they visit. That's what Dutch business Kalooga does: place relevant images and stories on websites to keep readers entertained.T.

Entrepreneurial journalism at City University – the next generation’s ideas

Thu, May 17th 2012, 15:20 GMT

One thing the news and media industry needs is new ideas for making money – so that people can launch their own businesses or help existing ones do better.

British Media Awards – The Innovation Series: Jim Brown from Round8 on how media skills have changed

Thu, May 17th 2012, 15:20 GMT

As the media world changes, so to do the kind of skills companies and individuals need to succeed. What can media recruitment tell us about where the industry is headed? We speak to Jim Brown of Round8 to find out, as part of the British Media Awards Innovation Series.

The week in Adtech: SpotXchange's SkipIt, Jemm's mobile push, Yahoo's stat attack

Thu, May 17th 2012, 15:20 GMT

Online advertising technology is a fast-paced world, with new developments almost every day. In a new weekly feature we roundup and analyse the key movements that you need to know about.

Research: Media sales teams lacking digital expertise and knowledge

Thu, May 17th 2012, 15:20 GMT

There are no end of articles and surveys on the changing nature of journalism and the editorial side of the media business. But what about the side of the business that makes money? TheMediaBriefing has conducted a small but fascinating survey into the challenges facing commercial teams in media businesses today.

IBM marketer: We need publishers to drive engagement #AOPB2B

Thu, May 17th 2012, 15:20 GMT

Are publishers being squeezed out of the media ecosystem as big brands figure out ways to reach customers themselves? Not at all, according to IBM's top marketer in the UK.

How effective are real-time bidding and ad networks for specialist publishers?

Thu, May 17th 2012, 15:20 GMT

Why are publishers not so keen on real-time bidding and automated ad trading? For some, the numbers just don't stack up. B2B publisher Incisive Media has been experimenting with ad networks and has found the returns less than satisfactory. But is that the case for everyone?

Physical products decline as consumers move to downloads

Thu, May 17th 2012, 15:20 GMT

Technological revolutions don't happen overnight. But there is something profound and lasting happening in the UK public's consumption of media and it involves buying fewer and fewer physical goods.

Take part in our survey on the future of media sales

Thu, May 17th 2012, 15:20 GMT

We all know the media world is changing fast. There is a lot of discussion these days about how that affects journalism and the editorial side of our industry - but what about the commercial picture? Our survey is trying to paint a picture of media sales in 2012.

#Paywalls12: The video story of the day and all the coverage in links

Thu, May 17th 2012, 15:20 GMT

Our final video from our Paywall Strategies 2012 event, plus all the other videos from the day and links to our coverage and comment pieces.

#Paywalls12 video: Piano Media and Berlingske Media on international paid content models

Thu, May 17th 2012, 15:20 GMT

Video highlights of the international paywall experiences session at Paywall Strategies 2012, featuring Piano Media and Berlingske Media.

Wikipedia's lessons for media owners: harnessing the power of community and content

Thu, May 17th 2012, 15:20 GMT

Media businesses tend to dismissive of Wikipedia, but it has several lessons for media owners in how to build a content-based community, according to founder Jimmy Wales.

#FTMedia12: Financial Times CEO says content sales will pass advertising revenue

Thu, May 17th 2012, 15:20 GMT

How's this for a tipping point? The Financial Times is now on the verge of making more money from content sales than from advertising for the first time in its 124-year history.

What did we learn from #Paywalls12? Membership strategies are key to everything

Thu, May 17th 2012, 15:20 GMT

If you've not been following the coverage of the UK's premier summit on media monetisation on the site or over on Twitter, then here's what I took away from it: when it comes to sustainable media business models, membership is everything.

#Paywalls12: Times Digital director: 'I'd rather have a thousand subscribers than £1,000'

Thu, May 17th 2012, 15:20 GMT

One of the main take-aways from Paywall Strategies is the inexorable shift to charging for online news and information. The final panel of the day agreed that publishers will have little choice but to monetise digital operations - although there's no one method of getting that right.

#Paywalls12: Separating digital products from legacy titles

Thu, May 17th 2012, 15:20 GMT

We're underway at Paywall Strategies 2012, our flagship conference on the monetisation of media. Event chair Steve Hewlett sets and scene and asks whether separating digital teams from legacy structures is a key to success

Paywall Strategies 2012 preview: What have we learned about monetisation in a year?

Thu, May 17th 2012, 15:20 GMT

This Thursday is Paywall Strategies 2012 - the second year of TheMediaBriefing's major summit on content monetisation. Patrick Smith asks: what have we learned since the last event?

Research: Newspaper, magazine, broadcaster sites missing out on digital advertising boom

Thu, May 17th 2012, 15:20 GMT

If you think you could be doing more to make money from advertising in an intelligent way, consider this a big wake-up call. The biggest news sites in the Unites States are failing to capitalise on the influx of advertising spend, according to new research from the Pew Research Center for Excellence in Journalism.

FT and UBM Built Environment figures show the changing face of audience measurement

Thu, May 17th 2012, 15:20 GMT

We reported in depth how UBM and the Financial Times had stepped out of the traditional method of paying to be audited by the ABC, in favour of self-made metrics that encompass the entire audience footprint. Now we can see the figures...

Piano Media, group paywalls and lessons from TV subscriptions

Thu, May 17th 2012, 15:20 GMT

Piano Media is building a paid content consortium across eastern Europe. But how does it work and can it succeed across the continent?

The economics of DMGT's investment and return from digital news

Thu, May 17th 2012, 15:20 GMT

DMGT proves the value of serious investment in digital-only news publishing as Mail Online's revenue growth is matched by its audience growth.