Patrick Smith
Summary
Patrick Smith (born 1983, Ashton-under-Lyne) is a London-based freelance journalist and editor specialising in the media industry. He is the launch editor and chief analyst of TheMediaBriefing.com, the first B2B site from Briefing Media Ltd. He blogs at www.psmithjournalist.com and can be found Tweeting as @psmith.
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What's wrong with online ads? Re-thinking the annoying, intrusive video pre-roll
There's something very wrong with online advertising. Still in its relevant infancy, online ads are now a major segment of the advertising industry - but do they offer value to brands and a good experience to users? We speak to a company that is offering users the ability to "skip" past annoying video ads. Will it work?
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Is it time to stop digital media's reliance on banner ads?
How do you organise a 21st Century digital content business? One with no printed product no arbitrary deadlines, no old-fashioned structure based on physical production? It's all banner ads right? Not for much longer.
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Content, function and purpose: Three lessons on mobile and tablet publishing for magazines from #PPAConf
Tablets and iPads were the main subject up for discussion at The PPA's Publising+ conference in London on Wednesday, with publishers looking for the quickest route to insuring themselves against further falls in print advertising and circulation revenue. Here are the three main takeaway lessons...
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Experimenting with Google+ hangouts – live, interactive broadcast conversations
Spending time on Google+ is sometimes a lonely thing. It’s the one-handed clap of the social media platforms.
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British Media Awards: Big wins for The Economist, InSkin, Huffington Post UK - plus full list of winners
The Economist, Huffington Post and InSkin Media were among the night's big winners at the inaugural British Media Awards, the first awards to reward innovation across the industry, at Arsenal's Emirates Stadium in London. The judging committee awarded 13 awards to some of the country's brightest and best multi-platform publishers and and media technology companies.
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The week in adtech: Weborama profit lift, IASH audits, brand lift most important video metric
Our weekly roundup of interesting goings-on in the world of digital advertising has ad networks joining forces (and falling out), strong results for Weborama, advertisers agreeing brand imprint is what makes video worthwhile and and yet another data provider-network partnership.
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Our new office and the importance of location in business
When I’m out and about and chatting to people I get two questions: who do you work for?, shortly followed by where is your office?.
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British Media Awards – Innovation Series: Bill Swanson from Kalooga on digital relevance
How to attract users and keep them? Relevance - give people something they might be interested in every time they visit. That's what Dutch business Kalooga does: place relevant images and stories on websites to keep readers entertained.T.
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Entrepreneurial journalism at City University – the next generation’s ideas
One thing the news and media industry needs is new ideas for making money – so that people can launch their own businesses or help existing ones do better.
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British Media Awards – The Innovation Series: Jim Brown from Round8 on how media skills have changed
As the media world changes, so to do the kind of skills companies and individuals need to succeed. What can media recruitment tell us about where the industry is headed? We speak to Jim Brown of Round8 to find out, as part of the British Media Awards Innovation Series.
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The week in Adtech: SpotXchange's SkipIt, Jemm's mobile push, Yahoo's stat attack
Online advertising technology is a fast-paced world, with new developments almost every day. In a new weekly feature we roundup and analyse the key movements that you need to know about.
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Research: Media sales teams lacking digital expertise and knowledge
There are no end of articles and surveys on the changing nature of journalism and the editorial side of the media business. But what about the side of the business that makes money? TheMediaBriefing has conducted a small but fascinating survey into the challenges facing commercial teams in media businesses today.
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IBM marketer: We need publishers to drive engagement #AOPB2B
Are publishers being squeezed out of the media ecosystem as big brands figure out ways to reach customers themselves? Not at all, according to IBM's top marketer in the UK.
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