Michelle Lowery
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Amazing Paid Search Tactics & Tools – SMX Advanced 2012
Okay, I’m getting a little out of my comfort zone here. We thought it would be interesting to cover a paid search session, although Outspoken Media doesn’t do paid search. I imagine I’m going to be hearing a lot of new terms, and I’ll do my best to keep up with these guys because it’s an amazing group of speakers: Brad Geddes, Ping Jen, Frank Kochenash, and Dan Sundgren, with Matt Van Wagner moderating.
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Pagination & Canonicalization for the Pros – SMX Advanced 2012
Whew! Back from lunch, and ready to dive in again? I sure hope so because this is a session you don’t want to miss. Adam Audette, Jeff Carpenter, and Maile Ohye are about to throw some advanced SEO tactics and information your way, as Vanessa Fox moderates. So get ready to take some notes, and learn a few things because I get the feeling you’ll be able to immediately put some of their tips to use.
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iSEO: Doing Mobile SEO Right – SMX Advanced 2012
Anything worth doing is worth doing right, right? Right. As an SEO, if you’re not taking mobile into account, you’re doing yourself—and probably your clients—a disservice. But before you can optimize for mobile, you need to understand mobile content ranking factors. Speakers Pierre Far, Cindy Krum, and Bryson Meunier will also delve into the benefits of running a separate mobile site as opposed to a one-size-fits-all philosophy.
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You & A With Matt Cutts – SMX Advanced 2012
Hey look, it’s Matt Cutts! Um, that stuff I said before about Google? Yeah, I was just kidding. Kind of. But not really. As a matter of fact, even if Google itself doesn’t have a sense of humor, Matt certainly does. [Okay, maybe not really Matt, but still.
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Hardcore Local SEO Tactics – SMX Advanced 2012
Google sure does like to keep us on our toes, don’t they? This session was originally going to cover local SEO tactics that went beyond Google Places. Then Big G went and dumped Places in favor of Google Plus. I’m betting Mike Blumenthal, Michael Dorausch, and Mike Ramsey did a bit of grumbling when they had to edit their presentations so close to conference time.
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Hardcore SEO and Social Power Tools – SMX Advanced 2012
And now for something completely different. Well, maybe not so much different as just comprehensive as Rhea Drysdale, Michael King, Merry Morud give us an overview of tools for every SEO, from independent shops to enterprise-level organizations. Get ready to take notes because this group is about to drop some super valuable and actionable info while Monica Wright and Q&A Moderator: Vince Blackham moderate.
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Surviving Personalization with Bing and Google – SMX Advanced 2012
I have to say, this is the fourth conference I’ve liveblogged, we’re only one session in, and I’m already digging the format. One session, then a 45-minute break, giving me plenty of time to not only publish my post, but get to the next session without running? Awesome.
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Hardcore Social Tactics – SMX Advanced 2012
Break out the flannel and the Chuck Taylors, and put on some Nirvana because we’re in Seattle this week! Okay, so grunge may be not be as mainstream as it once was. But what has become more mainstream is search marketing, which is why we’re here to attend Search Marketing Expo Advanced.
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SMX Advanced 2012 Liveblogging Schedule
Okay, nobody move! I seem to have misplaced the entire month of May. I could have SWORN it was just here a minute ago, and now somehow it’s June already. But it turns out that’s a good thing because it means it’s time for Search Marketing Expo Advanced! Rhea, Emily, and I are headed to Seattle next week for what promises to be a fantastic conference.
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The Ethics of Link Building Through Content
I think I’m pretty safe in speaking for my coworkers when I say one of the things we all love most about our jobs as Internet marketers is the opportunity to work with a roster of diverse clients. Some agencies focus on one, maybe two industries that are large and complex enough to sustain exclusivity, and that works just fine for them.
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