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In the fast-paced age of digital, technology, trends and tactics tend to have a short shelf life. The idea of viral marketing would be seen as relatively new when viewed in the timeframe of traditional advertising. But in the digital world, viral is already a veteran. Nowadays, smart marketers are tapping into the power of fractal marketing.
This is the year that the Superbowl is getting all social on itself. With an estimated 60 per cent of its 100 million viewers tuning in via a ‘second screen’, it’s no wonder the main players have woken up to social plug-ins.
2012 is going to be the year when smart brand marketing truly embraces the power of converging digital and physical activity.
Alex Bowen, CEO of Oscar De la Renta, once said: “We could not have been more wrong in our expectation of the internet. ” This was his jaw-dropped response to selling an $80,000 dress online.