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Five of the best online ads of July: Adidas, Refuge, Louis Vuitton, Dove, Ikea, plus innovative examples from Grolsch and Lynx
Following a request on last month’s blog post asking for greater focus on non-TV creative and interactive ads we’ve tried to expand out this month’s ad list. Showcasing interactive ads after they’ve run is difficult as the interactivity has normally been taken away but we’re going to do our best for a few months.
Five of the best online ads of June: British Airways, Mattessons, Mini, Young Director Awards and Nike
With the Olympics drawing ever closer, British Airways has launched a controversial new television advert, encouraging Britons to stay at home this summer. The advert shows a Boeing 777 taxiing from Heathrow through the streets of London, past all the tourist hotspots, to the Olympic stadium in east London. The advert ends with the slogan “Don’t fly, support Team GB” – which all the other airlines are no doubt delighted about!.