Gavin Dunaway
Summary
Gavin Dunaway is senior editor for Adotas.com Previously he served as an editor at TheStreet.com and a staff writer at Mobility, the publication of trade association Worldwide ERC. He received a Bachelor's degree in English from George Mason University in Fairfax, Va.
Latest Gavin Dunaway News RSS Feed
-
Google Has Spoken: It’s Time For M-Marketing
GRAPHICMAIL – To be mobile or not to be mobile — that is the question that digital marketers have been squirming over for the last couple of years.
-
Verizon’s Making Money Off Your Data, So Why Not Get a Better Deal?
ADOTAS - When Verizon changed its privacy policy last month to inform users it was collecting clickstream data, the company didn’t take to the streets, shouting through a bullhorn: “We at Verizon are now collecting your browsing, search string and location data, then melding it with demographic information and aggregating it with data from our millions of customers, and finally selling it through business and marketing reports.
-
Adknowledge Acquires AdParlor’s Facebook Ad Management Platform
ADOTAS – Long-tail-focused performance marketing network Adknowledge is upping its play in the social sector with the purchase of Facebook ad management platform AdParlor, which grabbed some attention earlier when big-time group-buying site Groupon tapped it as the exclusive platform for its Facebook ad spend.
-
Is Interclick Yahoo!’s Remnant Revenue Savior?
ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as U. S. display revenue — seemingly the only solid revenue performer, with the company’s search revenue still in freefall — took a major dive, attributed to a poorly implemented sales team reorganization that witnessed more turnover than expected.
-
Off-Duty: You’re Invited to the INTENTclick PubCon After-Party
ADOTAS – Coming to PubCon in Las Vegas this year? Want to meet fellow bloggers interested in making, saving and increasing money online? You are invited to the INTENTclick PubCon After-Party at Zuri Bar inside the MGM Grand. This shindig, of which Adotas is a media partner, will feature complimentary drinks, appetizers and a relaxed, casual environment to meet other like-minded professionals and learn about the great opportunities that INTENTclick can offer you.
-
Off-Duty: Vibrant Wows Awards Gala Guests With Video Booth
ADOTAS – It was the first thing you noticed walking into the ballroom of the Bowery Hotel, where Vibrant Media was hosting its awards gala — a giant screen featuring live footage from a make-shift studio (a video booth rather than a photo booth) set up in the adjoining room. Oh, but this was no ordinary shoot — the extremely hi-def camera filmed at 1,000 frames per second, so when the cameraman played back sections in ultra slo-mo, it made for quite spectacular clips.
-
Scary Study Finds OBA Opt-Out Mechanisms ‘Fundamentally Flawed’
ADOTAS – For Halloween, I was thinking the scariest thing I could dress up as would be a third-party online data collector. I mean, what is more horrifying than a member of the cyberazzi? I figure I could go to cafés and spy on what sites Internet users are browsing, conspicuously taking notes and grouping the various patrons into behavioral buckets.
-
Ifeelgoods Explores Hidden Potential of Virtual Goods Incentivization
ADOTAS – “For a lot of Facebook users, 50 credits feels more significant than $5 off a purchase,” says Scott Silverman, cofounder and vice president of Ifeelgoods, a humorously named virtual goods incentivization platform.
-
Quick Hits: Auditude Finds Mid-Roll Still Has Best Video Completion Rate
ADOTAS – Studying 11 billion impressions across 300 publishers, video ad server Auditude found that mid-roll video units still have the highest completion rate at 75%. In addition, ad completion rates on live content came in at 86% compared to video-on-demand content at 60%. Also interesting, in-stream ads on professional content saw completion 68% of the time versus 52% for UGC.
-
BlueCava Gets $9.5 Million to Keep on Fingerprinting Those Devices
ADOTAS – In my big funding roundup the other day, I totally missed the news that device fingerprinter BlueCava scored $9. 5 million in a funding round led by S3 Ventures with participation from existing investors Mark Cuban (yes, that Mark Cuban) and Tim Headington (who is no slouch himself).
TheMediaBriefing Social