Dini Muana
Summary
Dini Muana is currently Editorial Manager and Content Moderator at Idio Ltd. She graduated from the University of Exeter with a BA in International Relations, and was Features Editor of the campus newspaper, Exepose, from 2009-10.
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DMA Forecasts Good News for Direct Marketing
With industries generally refocusing their lens on the customer, it’s no wonder the DMA reports that direct marketing is set to grow by 7% this year, at a worth of over £15bn.
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New Frontiers with Dynamic Content in Email Marketing
Email marketing is a core element of the digital marketing mix; it’s becoming quicker, more personalized, and as a result is starting to nurture a richer relationship between the business and the customer. There’s a wide array of tools and technologies available to companies to help ensure that their own email content marketing is ever improving.
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What does the new Facebook timeline mean for businesses?
Facebook has been constantly changing how people connect with one another, and most recently, now businesses connect with people. Facebook Pages was given the Timeline makeover after most personal profiles were transitioned over, and with this new overhaul that means there are lots more new features for businesses to use and implement into their content marketing strategy.
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Customer-Centric Marketing Analytics
Implementing inbound marketing and having a multiple channel strategy plan is all well and good, however, are you keeping track of the details? Analyzing the data from content and marketing to see how it is responding with customers is very important. This crucial data from analytics is something every online marketer needs to keep track of.
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The Disintermediation of Marketing Agencies
Where the ‘middleman’ or intermediary used to exist conveniently between client and third party, there is now a new gap-filler that’s changing advertising agency businesses. The internet is the main proponent of this disintermediation, as people become aware of and do go to direct sources for services or products online.
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The Integrated Marketing Suite
With marketing, content distribution, and customer experience rapidly all going online, content managers and marketing teams need a streamlined service which lets them do everything all in one space, instead of tabbing through different pieces of software which won’t talk to one another, or integrate with one another. Most departments have some sort of content marketing software in place, but, they are still relatively new and aren’t quite up to par to what everyone needs.
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Rearden Commerce and the Chase for More Personalization
The Rearden Commerce‘s services are found on different platforms, such as the Chase Ultimate Rewards Program and even American Express AXIOM service. The company offers apps and content capabilities that allow transactions across travel, procurement and finance sectors. However, Rearden wishes to go further and make their e-commerce services provide more personalized content in order to talk to consumers even more directly – without the hassle of translating all the data and analysis results.
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The Case for Company Blogs
Some time ago, Hubspot published a report on the state of inbound marketing that suggests companies that blog, get more consistent sales. The survey found that from the 231 marketers involved with the report, those that blog frequently were the ones who kept a more consistent hold on customer acquisition. Businesses that spend 50% or more of their marketing budget on inbound marketing activities spent 60% less per lead than businesses spending 50% or more of their marketing budget on outbound channels, which means inbound marketing channels are maintaining their low-cost advantage.
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Going Beyond the Brand
Jetsetter has gone from just marketing and selling trips, to adding a little something extra. Jetsetter is now doing promotional sales of Norah Jones’ “Travellin’ On” straight from their online travel magazine. This is a great example of how companies can step above and beyond their stretegy framework without compromising core brand values.
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The Function of Email Marketing
Email marketing is an integral comms function on the Internet, directly connecting customers with businesses, and having the capacity to customize and personalize to fit individual needs. However, most marketers are going about email marketing in a very haphazard manner, and they risk losing revenue as a result.
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